Market Research Courses and Certifications

Coursera Credential

Market Research Statistical Analysis & Data Visualization

Master market research analytics by transforming raw data into business insights using Excel, Power BI, and R—covering dashboards, statistical testing, storytelling, and automated reporting.

• Coursera
• 4 weeks, 10 hours/week
• Self-Paced
• Paid Course
• 11 courses

Coursera Credential

Market Research Analyst: AI, Power BI, SurveyMonkey skilled

Master the end-to-end market research workflow using AI, Power BI, R, and SurveyMonkey to collect, analyze, and communicate strategic insights, and build a job-ready portfolio.

• Coursera
• 8 weeks, 10 hours/week
• Self-Paced
• Paid Course
• 9 courses

EDUCBA

Market Research Case Study: Apply & Analyze

Discover how to conduct comprehensive market research through a luxury vehicle brand case study, mastering strategic frameworks like PESTLE and SWOT for real-world application.

• Coursera
• 5 hours 14 minutes
• Self-Paced
• Paid Course

EDUCBA

Market Research: Analyze, Apply & Evaluate

Discover how to conduct professional market research through real-world case studies, mastering PESTLE, SWOT analysis, and strategic frameworks for actionable business insights.

• Coursera
• 4 hours 45 minutes
• Self-Paced
• Paid Course

Coursera

Market Research: Design Impactful Surveys

Master strategic survey design to capture genuine customer insights and drive data-driven marketing decisions using professional tools and unbiased questioning techniques.

• Coursera
• 1 hour 26 minutes
• Self-Paced
• Paid Course

Coursera

Market Research Foundations for Strategy and Growth

Master the art of translating business questions into actionable research plans using SWOT, 4Ps, and Ansoff Matrix frameworks to drive strategic growth and measurable ROI.

• Coursera
• 9 hours 2 minutes
• Self-Paced
• Paid Course

Coursera Credential

TAM to Go/No-Go: Market Research and Growth Strategy

Master market research from TAM sizing to go/no-go decisions, using SWOT, Porter's Five Forces, and real-world cases from Netflix, Tesla, and more to drive strategic business growth.

• Coursera
• 4 weeks, 10 hours/week
• Self-Paced
• Paid Course
• 11 courses

Coursera

Uncover Market Insights: Research Essentials

Master strategic market research by connecting business questions to research purposes and transforming informal requests into clear, actionable project briefs.

• Coursera
• 2 hours 20 minutes
• Self-Paced
• Paid Course

Coursera

Statistical Tests for Market Research

Master statistical analysis for market research through hypothesis testing, A/B testing, and two-sample t-tests to make data-driven business decisions and validate assumptions.

• Coursera
• 1 hour 48 minutes
• Self-Paced
• Paid Course

2026 Market Research: Consumer Behavior & Psychology

Master market research techniques including interviews, surveys, and focus groups to understand your target customers and make data-driven business decisions.

• Coursera
• 2 hours 14 minutes
• Self-Paced
• Paid Course

Coursera

AI-Powered Market Research and Survey Design

Master AI-powered market research by designing surveys, conducting interviews, applying conjoint analysis, and ensuring GDPR compliance to deliver portfolio-ready, data-driven insights.

• Coursera
• 18 hours 23 minutes
• Self-Paced
• Paid Course

Coursera

Market Research Portfolio Capstone

Gain insights into end-to-end market research by planning, executing, and presenting portfolio-ready deliverables using R, Power BI, and SurveyMonkey—demonstrating data-driven strategic recommendations to prospective employers.

• Coursera
• 3 hours 58 minutes
• Self-Paced
• Paid Course

Coursera

Market Research Data Analysis and Governance with R

Explore reproducible market research analytics using R, covering data governance, Tidyverse workflows, R Markdown reporting, regression modeling, and ethical AI integration for auditable, stakeholder-ready insights.

• Coursera
• 18 hours 34 minutes
• Self-Paced
• Paid Course

How to conduct market research in startups and small firms?

754 ratings at Udemy

A-Z guide how to conduct market research, analyze your competitors as well as customers

• Udemy
• 5 hours 3 minutes
• Self-Paced
• Paid Course

The Complete Market Research Bootcamp

651 ratings at Udemy

Don’t just learn, but MASTER core research methodologies, and learn how to leverage AI to supercharge how you work!

• Udemy
• 10 hours 59 minutes
• Self-Paced
• Paid Course