B2B Marketing Courses and Certifications

International B2B (Business to Business) Marketing

610 ratings at Coursera

Learn how B2B marketing differs from B2C: buying center decision making, the 4W's approach, the B2B marketing mix, and cross-country, cross-industry growth.

• Coursera
• 3 weeks, 3 hours a week
• Self-Paced
• Paid Course

Digital Marketing B2B: Dekker's Ultimate Digital Marketing

1950 ratings at Udemy

Digital Marketing Course Udemy A-Z (Unofficial): Learn B2B Digital Marketing from a F100 Exec: Udemy Digital Marketing

• Udemy
• 2 days 8 hours 49 minutes
• Self-Paced
• Paid Course

B2B Marketing

10 ratings at Coursera

Learn B2B marketing: apply account-based marketing, content marketing and social selling, work channels like email, LinkedIn, paid ads and directories, and align lead generation with sales.

• Coursera
• 2 weeks, 2 hours a week
• Self-Paced
• Paid Course

B2B Marketing

Explores how business markets differ from consumer markets, from B2B buying and segmentation to marketing strategy, pricing, channels, selling, and performance measurement.

• Swayam
• 12 weeks
• Available until Oct 31, 2026
• Free Online Course

IIT Roorkee;  NPTEL

Business to Business Marketing (B2B)

Builds a theoretical and practical foundation in B2B marketing, from organizational buying and segmentation to pricing, channels, forecasting, research, and strategy.

• Swayam
• 12 weeks
• Available until Oct 9, 2026
• Free Online Course

AI in B2B marketing

A practical program for using AI to build B2B demand engines, sharpen positioning, create funnel content, improve AI visibility, and run measurable ABM campaigns.

• Independent
• Self-Paced
• Paid Course

Exposure Ninja

The Best B2B Marketing Strategies for 2025

Discover three proven B2B marketing strategies: helpful content creation, strategic repurposing, and authentic thought leadership to generate quality leads in 2025.

• YouTube
• 21 minutes
• Self-Paced
• Free Video

Exposure Ninja

The Best B2B Marketing Strategies That Actually Work

Discover proven B2B marketing strategies that actually drive results, from content marketing and personalization to video, account-based marketing, SEO, and influencer outreach.

• YouTube
• 19 minutes
• Self-Paced
• Free Video

Exposure Ninja

How to Do B2B Marketing That Dominates in 2024

Master B2B marketing strategies that will help you dominate your niche in 2024 with expert insights on audience targeting, case studies, and network building.

• YouTube
• 36 minutes
• Self-Paced
• Free Video

Exposure Ninja

How to Create a Results-Driving B2B Marketing Strategy for 2026

Discover how AI is transforming B2B marketing and learn person-focused strategies, modern buyer journey mapping, and creative tactics to capture higher-value leads in 2026.

• YouTube
• 42 minutes
• Self-Paced
• Free Video

Exposure Ninja

The Best B2B Marketing Strategies for 2026

Discover cutting-edge B2B marketing tactics for 2026: digital PR for industry visibility, problem-focused SEO beyond keywords, and conversion-optimized website design principles.

• YouTube
• 16 minutes
• Self-Paced
• Free Video

Wholesale Marketing to Retailers

11 ratings at CreativeLive

Learn to market products directly to retailers by building a wholesale mailing list, crafting buyer-focused messaging, and developing strategic follow-up.

• CreativeLive
• 2 hours
• Self-Paced
• Paid Course

Marketing e vendas B2B: Fechando novos negócios

456 ratings at Coursera

Curso introdutório sobre como estruturar estratégias de marketing e vendas B2B, da geração e qualificação de leads ao pós-vendas.

• Coursera
• 4 weeks, 3 hours a week
• Self-Paced
• Paid Course

Marketing Channel Governance

Analyze channel partner relationships, gray markets on Amazon, third-party platform distribution, and multichannel routes to market through cases such as the Ripple Rug Cat Scam.

• Coursera
• 4 weeks, 2 hours a week
• Self-Paced
• Paid Course

Account Based Marketing (ABM) 2026 - B2B Marketing Strategy

2497 ratings at Udemy

ABM is a upcoming Marketing Strategy instead of lead generation used by both B2B Sales and Marketing.

• Udemy
• 2 hours 35 minutes
• Self-Paced
• Paid Course