Marketing Mix Courses and Certifications

Career Certificate

Marketing Mix Implementation

6173 ratings at Coursera

Apply the 4Ps to a product idea: manage brands and products, set pricing, build retail and distribution channels, and run integrated advertising, PR, and digital communications.

• Coursera
• 8 weeks, 10 hours a week
• Self-Paced
• Paid Course
• 5 courses

Marketing Mix Fundamentals

1146 ratings at Coursera

Analyze your product through the four P's: product life cycles, pricing techniques, distribution channel design and retailing, and building an advertising and media communication mix.

• Coursera
• 4 weeks, 2 hours a week
• Self-Paced
• Paid Course

Developing a Marketing Mix for Growth

741 ratings at Coursera

Analyze the four Ps: product strategy and life cycle, channel decisions, pricing models, and integrated marketing communications, then critique advertising execution and create a persuasive advertising piece.

• Coursera
• 4 weeks, 3 hours a week
• Self-Paced
• Paid Course

Marketing Mix Implementation Capstone

141 ratings at Coursera

Apply the 4Ps to Tesla's Model X launch: assess the Model S strategy, then decide product, pricing, channel and communication moves and present your recommendations.

• Coursera
• 5 weeks, 3 hours a week
• Self-Paced
• Paid Course

Marketing in a Digital World

630 ratings

This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by shifting the balance of power from firms to consumers.

• Coursera
• 4 weeks, 7 hours a week
• Self-Paced
• Paid Course

• Best of All Time

Career Certificate

Implementación del Marketing Mix

1872 ratings at Coursera

Aprende a implementar las 4 P del marketing mix —producto, precio, plaza y promoción— y aplícalas en un proyecto Capstone.

• Coursera
• 4 weeks, 10 hours a week
• Self-Paced
• Paid Course
• 5 courses

Great Learning

4Ps of Marketing Mix - Product, Price, Place, Promotion - Marketing Mix Explained

Learn how the four Ps—Product, Price, Place, and Promotion—interact in marketing decisions, from product mix and pricing to channels and promotion.

• YouTube
• 2 hours 15 minutes
• Self-Paced
• Free Video

Fundamentos del marketing mix

323 ratings at Coursera

Introducción estratégica a las cuatro Ps del marketing para analizar productos y servicios: producto, precio, promoción y distribución.

• Coursera
• 4 weeks, 2 hours a week
• Self-Paced
• Paid Course

Building Your Marketing Strategy

Use customer insights to align product, price, place, and promotion into a unified marketing strategy and defensible brand position.

• CodeSignal
• 1 hour
• Self-Paced
• Free Certificate

Implementación del Marketing Mix Proyecto Capstone

28 ratings at Coursera

Proyecto capstone que aplica las 4P al lanzamiento del Tesla Model X mediante decisiones de producto, precio, canales y comunicaciones.

• Coursera
• 5 weeks, 4 hours a week
• Self-Paced
• Paid Course

Creating Innovative Business Models

36 ratings

Build your capabilities to create a value proposition, team strategy, market strategy, and financial strategy to transform your ideas into a startup company or innovative corporate venture

• edX
• 4 weeks, 2-3 hours a week
• Self-Paced
• Free Online Course (Audit)

Marketing Management Essentials: Price and Place

Learn customer value, cost-based and competition-based pricing, plan new product launches, manage the product lifecycle and branding, and choose distribution channels for market reach.

• Coursera
• 2 hours 21 minutes
• Self-Paced
• Paid Course

Marketing Communication | Integrated Marketing Communication

1571 ratings at Udemy

Promotional tools that can help you attract customers

• Udemy
• 1 hour 9 minutes
• Self-Paced
• Paid Course

What Are the 4 A’s of Marketing - Jagdish Sheth

Swap the company's view for the customer's: apply the 4A's — acceptability, affordability, accessibility, awareness — to plan new product launches and diagnose existing products.

• Coursera
• 3 weeks, 2 hours a week
• Self-Paced
• Paid Course

365 Data Science

Customer Analytics

36 ratings

Learn customer analytics through segmentation, targeting, positioning, marketing mix, and price elasticity.

• YouTube
• 1 hour 30 minutes
• Self-Paced
• Free Video