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University of Illinois at Urbana-Champaign is one of the nation's top public universities, offering world-class academics and research opportunities in a vibrant campus community.
Explore the impact of digital technologies on marketing, examining how analog and digital worlds interact through domination, resistance, synergy, and transformation in the modern business landscape.
This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by shifting the balance of power from firms to consumers.
Learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives.
This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping you realize the power of visualizing data with artful use of numbers found in the digita…
Explore fundamental distributed computing concepts for cloud systems, including MapReduce, NoSQL stores, and key algorithms. Gain hands-on experience through C++ programming assignments and industry insights.
Learn to create effective data visualizations using design principles, human cognition insights, and tools like Tableau. Gain skills to extract insights and communicate them compellingly across various data types.
Explore data mining concepts, methodologies, and applications, focusing on pattern discovery. Learn scalable methods for massive transactional data, evaluation measures, and techniques for mining diverse patterns.
Explore the transformative potential of 3D printing technology, its applications, and its impact on manufacturing, business, and the global economy through informative lectures and expert interviews.
Develop strategic management skills to create, capture, and maintain value for sustainable competitive advantage. Learn tools for analyzing competition, cooperation, and strategic positioning in various business contexts.
This course introduces the academic approach of Sustainability and explores how today’s human societies can endure in the face of global change, ecosystem degradation and resource limitations.
Explore managerial accounting techniques to improve decision-making, organize costs, implement activity-based costing, and conduct cost-volume-profit analysis for better business outcomes.
Explore strategic digital marketing communication, leveraging new technologies to reach and engage consumers effectively. Learn key processes, core strategies, and emerging trends in the digital landscape.
Learn natural language processing, vector space models, and search engine technologies to effectively retrieve and analyze text data from various sources.
Learn to create digital designs for 3D printing using Tinkercad and Fusion 360. Master 3D modeling techniques, from basic shapes to advanced sculpting, and explore 3D scanning technologies.
Explore statistical approaches for mining and analyzing text data, covering word associations, topic analysis, clustering, categorization, and sentiment analysis, with practical applications.
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