Account-Based Marketing (ABM) Courses and Certifications

Account Based Marketing (ABM) 2026 - B2B Marketing Strategy

2497 ratings at Udemy

ABM is a upcoming Marketing Strategy instead of lead generation used by both B2B Sales and Marketing.

• Udemy
• 2 hours 35 minutes
• Self-Paced
• Paid Course

ABM - Account Based Marketing To Get The Biggest 5% Clients

Turn dream clients into real ones: identify ideal companies, write personalized outbound pitches, use SEO and content to attract leads, and build upsells and larger packages.

• Coursera
• 4 weeks, 1 hour a week
• Self-Paced
• Paid Course

Career Certificate

B2B Sales: High-Impact Questions, Active Listening - 2026

21 ratings at Coursera

Learn B2B selling from cold lead generation to closing: ask high-impact questions, read buying signals, apply empathy, negotiate, run ABM campaigns, and write business proposals.

• Coursera
• 12 weeks, 5 hours a week
• Self-Paced
• Paid Course
• 10 courses

B2B Marketing

10 ratings at Coursera

Learn B2B marketing: apply account-based marketing, content marketing and social selling, work channels like email, LinkedIn, paid ads and directories, and align lead generation with sales.

• Coursera
• 2 weeks, 2 hours a week
• Self-Paced
• Paid Course

Campaign Execution and Automation

Design multi-step customer journeys with branching logic, plan account-based LinkedIn campaigns with bid caps and creative variants, and build launch calendars using RACI charts.

• Coursera
• 8 weeks, 1 hour a week
• Self-Paced
• Paid Course

Salesforce

Plan Marketing Content and Strategy with Marketing Cloud Account Engagement

Combine lead generation and lead nurturing to create a total marketing strategy.

• Trailhead
• 2 hours 15 minutes
• Self-Paced
• Free Online Course

AI in B2B marketing

A practical program for using AI to build B2B demand engines, sharpen positioning, create funnel content, improve AI visibility, and run measurable ABM campaigns.

• Independent
• Self-Paced
• Paid Course

Set up HubSpot teams, run A/B and adaptive page tests, track behavioral events and UTM links, and build revenue attribution reports and an ABM strategy.

• HubSpot Academy
• 1-2 hours
• Self-Paced
• Free Online Course

Work with outbound marketing features in Dynamics 365 Customer Insights - Journeys

Manage contacts, accounts, and leads for outbound marketing in Dynamics 365 Customer Insights - Journeys, covering account-based marketing concepts and lead scoring and qualification.

• Microsoft Learn
• 6 hours 17 minutes
• Self-Paced
• Free Online Course

Content and SEO Agency Playbook Course with Andy Crestodina

Combine the best marketing tactics into a unified strategy for driving high quality leads in this course designed specifically for agencies.

• Semrush Academy
• 1 hour 55 minutes
• Self-Paced
• Free Certificate

Exposure Ninja

The Best B2B Marketing Strategies That Actually Work

Discover proven B2B marketing strategies that actually drive results, from content marketing and personalization to video, account-based marketing, SEO, and influencer outreach.

• YouTube
• 19 minutes
• Self-Paced
• Free Video

Exposure Ninja

The 22 Best B2B Lead Generation Strategies for 2026

Discover 22 proven B2B lead generation strategies across all funnel stages, from interactive tools and original research to LinkedIn tactics and re-engagement methods with real examples.

• YouTube
• 40 minutes
• Self-Paced
• Free Video

Oxford College of Marketing

Cracking the MarTech Code - A Marketer's Guide to Understanding and Using Key Tech Tools

Unlock the mysteries of marketing technology by decoding essential tools like CDP, DMP, and ABM with practical insights and real-world applications for immediate use.

• YouTube
• 55 minutes
• Self-Paced
• Free Video