Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Coursera

ABM - Account Based Marketing To Get The Biggest 5% Clients

via Coursera

Overview

Coursera Flash Sale
40% Off Coursera Plus for 3 Months!
Grab it
Do you have a dream client? Are you wondering why the dream clients don't appear in reality? In this course, we'll turn that dream client into a real clients! We'll use two strategies to do that: inbound marketing and outbound marketing to only carefully chosen, ideal companies. INBOUND MARKETING We'll go over SEO and content-creation strategies that will get the right clients to discover your business, and come to you when they are ready to buy, so you have to do nearly no sales. OUTBOUND MARKETING AND SALES OUTREACH TO ONLY IDEAL COMPANIES Many entrepreneurs or people doing B2B sales focus on sales outreach. But sales outreach can be spammy and unwanted by your sales prospects. With ABM (Account Based Marketing), we focus on first identifying ideal companies to reach out to, and creating personalized pitches to them to make it feel natural CREATE OFFERINGS FOR WHALES If an ultra-wealthy company came to you, do you have enough things to sell to them in order to make your financial dreams come true? We'll also discuss how to create sales offerings, upsells, and bigger sales packages so when ideal clients come to you, they can spend to their maximum potential. Invest in your future! Enroll today!

Syllabus

  • Introduction and welcome to this course on ABM (Account Based Marketing)
  • Inbound marketing to get the best leads that already want your products
  • Principles of SEO
  • If you have to find leads for Account Based Marketing

Taught by

Alex Genadinik

Reviews

Start your review of ABM - Account Based Marketing To Get The Biggest 5% Clients

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Someone learning on their laptop while sitting on the floor.