Oxford College of Marketing Courses

What is MarTech? An Exploration of Tools and Impact

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Discover how Marketing Technology transforms modern business through CRM, automation, analytics, and personalization tools that drive growth, leads, and customer retention.

• YouTube
• 58 minutes
• On-Demand
• Free Video

The Truth Sells - How to Build Believable Brands Through Employee Stories

Discover how authentic employee stories build trusted employer brands that cut through corporate noise and attract genuine talent in today's competitive job market.

• YouTube
• 56 minutes
• On-Demand
• Free Video

From Personalisation to Hyper-Personalisation - Tailored Marketing in the MarTech Era

Discover advanced personalisation techniques using AI, real-time data, and MarTech tools to create targeted campaigns that boost ROI and enhance customer loyalty.

• YouTube
• 1 hour 2 minutes
• On-Demand
• Free Video

Automate to Elevate - A Guide to Marketing Automation with MarTech

Discover how marketing automation and MarTech can transform your business through expert insights, real-world case studies, and live Zapier demonstrations to streamline workflows.

• YouTube
• 59 minutes
• On-Demand
• Free Video

GA4 - Unlocking Insights for Marketers

Master GA4's event-based tracking, privacy-first approach, and advanced reporting to optimize marketing campaigns and improve conversion rates through practical setup techniques.

• YouTube
• 59 minutes
• On-Demand
• Free Video

ChatGPT vs. DeepSeek - A Marketer's Guide

Discover how ChatGPT and Deep Seek can transform your marketing strategy through AI-powered content creation and data-driven insights for better audience understanding.

• YouTube
• 1 hour 3 minutes
• On-Demand
• Free Video

Uncover Hidden Gold - How AI Can Spot and Prioritise Untapped Market Segments

Discover how AI identifies profitable customer segments before competitors, with strategic prioritization methods and real case studies to maximize marketing ROI.

• YouTube
• 56 minutes
• On-Demand
• Free Video

Cracking the MarTech Code - A Marketer's Guide to Understanding and Using Key Tech Tools

Unlock the mysteries of marketing technology by decoding essential tools like CDP, DMP, and ABM with practical insights and real-world applications for immediate use.

• YouTube
• 55 minutes
• On-Demand
• Free Video

2025 MarTech and Marketing Trends

Discover how 2025's MarTech predictions stack against reality, exploring AI, hyper-personalisation, and emerging disruptors shaping marketing's future.

• YouTube
• 56 minutes
• On-Demand
• Free Video

Anatomy of Marketing Funnel Automation

Discover how to build authentic marketing funnel automation that balances efficiency with human connection, featuring real-world strategies and practical optimization tips.

• YouTube
• 54 minutes
• On-Demand
• Free Video

Bumble Fumble - How MarTech Could Have Saved the Day

Explore how Marketing Technology could have prevented Bumble's rebranding missteps and learn essential MarTech tools for successful brand campaigns and customer alignment.

• YouTube
• 53 minutes
• On-Demand
• Free Video

Practical Ways to Elevate Your Marketing with Technology

Discover how AI and Martech tools can streamline workflows, boost ROI, and deliver impactful campaigns through real-world examples and hands-on demonstrations.

• YouTube
• 55 minutes
• On-Demand
• Free Video

Make Your Marketing Work Smarter - Boost ROI with Tech and AI You Can Actually Use

Discover how to leverage marketing technology and AI to boost ROI, automate processes, and deliver targeted campaigns that drive real results for your business.

• YouTube
• 47 minutes
• On-Demand
• Free Video

Who Owns Your AI Generated Content?

Explore AI content ownership, copyright laws, and commercial usage rights across major platforms like GPT-4, Jasper AI, and DALL-E for marketers and creators.

• YouTube
• 56 minutes
• On-Demand
• Free Video

Unwrap the Magic of MarTech and AI - Sleigh Your Christmas Marketing!

Discover how to leverage MarTech and AI tools for festive marketing success, from predicting customer behavior to automating campaigns and maximizing holiday ROI.

• YouTube
• 54 minutes
• On-Demand
• Free Video