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AI in B2B marketing

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Overview

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How people search, compare and buy products and services is changing. Your marketing should change too. This 5 track program is designed to keep you up-to-date withB2B marketing and AI.

Build an efficient, strategic demand engine, sharpen your positioning, and support growth to attract quality leads
Use AI to run effective campaigns, test channels, and gathering insights to increase ROAS
Write clear messaging and valuable content that is optimized for the funnel and users pains
Optimize for AI visibility, get cited by LLMs and reclaim your organic reach
Plan and run focused ABM programs that deliver measurable returns

Practical tactics you can implement immediately.

Syllabus

Track 1: B2B Strategy
Track 2: Go-to-market tactics
Track 3: Content and email
Track 4: Organic and AI traffic
Track 5: Account-based marketing (ABM)

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