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Independent

AI in B2B marketing

via Independent

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Overview

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How people search, compare and buy products and services is changing. Your marketing should change too. This 5 track program is designed to keep you up-to-date withB2B marketing and AI.
  • Build an efficient, strategic demand engine, sharpen your positioning, and support growth to attract quality leads
  • Use AI to run effective campaigns, test channels, and gathering insights to increase ROAS
  • Write clear messaging and valuable content that is optimized for the funnel and users pains
  • Optimize for AI visibility, get cited by LLMs and reclaim your organic reach
  • Plan and run focused ABM programs that deliver measurable returns

Practical tactics you can implement immediately. 

Syllabus

  • Track 1: B2B Strategy
  • Track 2: Go-to-market tactics
  • Track 3: Content and email
  • Track 4: Organic and AI traffic
  • Track 5: Account-based marketing (ABM)

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