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Microsoft

Work with outbound marketing features in Dynamics 365 Customer Insights - Journeys

Microsoft via Microsoft Learn

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Overview

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  • This module covers the basics of contact, accounts, and lead management within Dynamics 365 Customer Insights - Journeys. This module applies to outbound marketing features only.

    In this module, you will learn how to:

    • Manage contacts and accounts in Dynamics 365 Customer Insights - Journeys.
    • Identify the core concepts of account-based marketing.
    • Score and qualify leads.

Syllabus

  • Manage customers in Dynamics 365 Customer Insights - Journeys
    • Introduction
    • Manage contacts
    • Manage accounts
    • Account-based marketing
    • Manage leads
    • Score and qualify leads
    • Check your knowledge
    • Summary

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