Lead Management Courses and Certifications

HubSpot

Lead Management with HubSpot

Build a lead management flow in HubSpot: map your process, segment and qualify leads, run nurturing campaigns, score and route leads, and report on dashboards.

• Coursera
• 5 weeks, 4 hours a week
• Self-Paced
• Paid Course

Advanced Lead Qualification and Pipeline Management

Qualify and progress leads at scale: interpret buyer intent data, apply AI-powered scoring, prioritize pipeline with CRM hygiene, and close deals with ROI-based negotiation.

• Coursera
• 3 weeks, 1 hour a week
• Self-Paced
• Paid Course

Build a lead management process that aligns marketing and sales: segment, qualify, nurture, score, and route leads in HubSpot, then report on results.

• HubSpot Academy
• 2-3 hours
• Self-Paced
• Free Online Course

Simon Scrapes | AI Automation

How To Build An AI App In 2026 - Automated Lead Management System

Master building a powerful AI application in 20 minutes that automates lead management, scores intent, and creates smart workflows for sales and nurturing processes.

• YouTube
• 21 minutes
• Self-Paced
• Free Video

Houston Methodist DeBakey CV Education

Lead Management at Houston Methodist Hospital in 2025 - What Goes In Sometimes Must Come Out

Explore advanced lead management techniques in cardiovascular care with insights on current practices and future developments at Houston Methodist Hospital through 2025.

• YouTube
• 1 hour 2 minutes
• Self-Paced
• Free Video

Coursera

GenAI for Lead Scoring and Identification

Automate lead scoring, segmentation and identification with generative AI: build custom tools on OpenAI GPT and Google Gemini using prompt engineering and ethical best practices.

• Coursera
• 3 hours 51 minutes
• Self-Paced
• Paid Course

Coursera

GenAI for Sales Reps: Streamlining Lead Qualification

Use generative AI to qualify leads: apply AI-driven lead scoring, automate lead enrichment, build smart workflows, and evaluate case studies on conversion rates.

• Coursera
• 4 hours 20 minutes
• Self-Paced
• Paid Course

Coursera

Optimize Your Marketing Pipeline with AI

Use CRM tools to import leads, update statuses and create tasks, then analyze funnel reports to calculate conversion rates and pinpoint bottlenecks.

• Coursera
• 2 weeks, 1 hour a week
• Self-Paced
• Paid Course

Coursera

Manage Leads with HubSpot

Prepare and categorize new leads in a CRM: assign lifecycle stage, lead source, and ownership, and organize event leads for a clean marketing-to-sales handoff.

• Coursera
• 1 hour 16 minutes
• Self-Paced
• Paid Course

Coursera

Develop Lead Tracking

Track leads through standard CRM stages: create lead records, document sales context, and schedule follow-ups in a sandbox CRM for B2B sales workflows.

• Coursera
• 2 weeks, 1 hour a week
• Self-Paced
• Paid Course

Coursera

Execute B2B Lifecycle Strategies

Analyze B2B engagement data to prioritize leads, apply BANT and MEDDIC qualification frameworks, and build lead scoring workflows and multi-step nurture sequences in HubSpot.

• Coursera
• 3 weeks, 1 hour a week
• Self-Paced
• Paid Course

Salesforce;  Pathstream

Lead Management in Salesforce

394 ratings at Coursera

Learn to import lead data into Salesforce Sales Cloud, edit and filter leads, work with campaigns, and qualify, hand off, and convert leads for sales teams.

• Coursera
• 4 weeks, 7 hours a week
• Self-Paced
• Paid Course

HubSpot

Ventas entrantes

Diseña una estrategia de ventas entrantes: identifica compradores activos, conéctate mediante secuencias de alcance, califica prospectos y crea presentaciones personalizadas.

• Coursera
• 5 weeks, 4 hours a week
• Self-Paced
• Paid Course

HubSpot

إدارة العملاء المحتملين باستخدام HubSpot

تعلّم بناء مسار متكامل لإدارة العملاء المحتملين في HubSpot، من التقسيم والتأهيل والتقييم إلى التوجيه وقياس النتائج.

• Coursera
• 5 weeks, 4 hours a week
• Self-Paced
• Paid Course

HubSpot

Gestión de clientes potenciales con Hubspot

Aprenda a diseñar y aplicar en HubSpot un flujo de gestión de clientes potenciales, desde la segmentación y calificación hasta el enrutamiento y la medición.

• Coursera
• 5 weeks, 4 hours a week
• Self-Paced
• Paid Course