Account Management Courses and Certifications

Foundations of Account Management

Build foundational account management skills: map sales processes, handle client communication and inquiries, set service standards, and use Microsoft Copilot to streamline scheduling and content creation.

• Coursera
• 4 weeks, 5 hours a week
• Self-Paced
• Paid Course

Career Certificate

Strategic Selling and Account Management

Learn consultative selling and account management: map account dynamics, spot cross-sell and upsell opportunities, prove value with ROI models and business cases, and run co-creation workshops.

• Coursera
• 4 weeks, 10 hours a week
• Self-Paced
• Paid Course
• 3 courses

Advanced Techniques for Strategic Account Management

Map account power structures and hidden influencers, expand value through cross-selling, upselling and renewals, and lead cross-functional, virtual teams serving global clients.

• Coursera
• 3 weeks, 1 hour a week
• Self-Paced
• Paid Course

Negotiation and Ethical Practices in Account Management

Master contract negotiation, prospect qualification, and MEDDIC solution-selling while handling ethical and regulatory challenges and using AI tools like Microsoft Copilot with human oversight.

• Coursera
• 4 weeks, 5 hours a week
• Self-Paced
• Paid Course

Queen's University

Strategic Account Management

13 ratings at edX

Learn the sought-after skills required to effectively maintain, retain and grow existing enterprise partnerships and customers.

• edX
• 6 weeks, 4-6 hours a week
• Self-Paced
• Free Certificate

Coursera

How to Develop an Account Strategy

13 ratings at Coursera

Build actionable account plans: analyze the competitive landscape, set strategic account goals, manage risks and opportunities, and use milestones to align customer expectations.

• Coursera
• 3 weeks, 1 hour a week
• Self-Paced
• Paid Course

Territory and Time Management for Salespeople (Live Online)

8 ratings at CourseHorse

Learn how to prioritize accounts, grow productivity, and maximize selling in just two days.

• CourseHorse
• 15 hours
• Self-Paced
• $2,645.00

Selling to Major Accounts: A Strategic Approach (Live Online)

8 ratings at CourseHorse

Master the strategic framework for selling to large, complex accounts in this focused account management seminar.

• CourseHorse
• 23 hours
• Self-Paced
• $2,895.00

Career Certificate

Microsoft Account Manager with Generative AI

7 ratings at Coursera

Manage client accounts with Microsoft Copilot and generative AI: strengthen customer relationships, make data-driven decisions, and negotiate ethically through hands-on portfolio projects.

• Coursera
• 16 weeks, 20 hours a week
• Self-Paced
• Paid Course
• 5 courses

Strategic PM using GenAI for Account Managers

Plan and execute account management projects with Microsoft 365 and Copilot: scope projects, apply generative AI responsibly, organize content with metadata tagging, and write business process guidelines.

• Coursera
• 4 weeks, 5 hours a week
• Self-Paced
• Paid Course

Transforming Sales Impact for Sustainable Growth

Move beyond transactional selling: quantify ROI with value dashboards, build agile account plans using scenario analysis, and run client advocacy and co-creation programs.

• Coursera
• 3 weeks, 1 hour a week
• Self-Paced
• Paid Course

Enterprise Account Strategy And Growth

Manage and grow enterprise B2B accounts: build customer personas, map journey touchpoints, apply emotional intelligence, and use CRM data to reduce churn and drive expansion.

• Coursera
• 5 weeks, 2 hours a week
• Self-Paced
• Paid Course

West Virginia University

Account Management & Sales Force Design

309 ratings at Coursera

Explore how sales organizations work: strategic planning's link to sales, the seven tasks of a sales manager, inside versus outside sales, personal selling, and buying centers.

• Coursera
• 4 weeks, 4 hours a week
• Self-Paced
• Paid Course

Become a Master of Client and Account Management

1854 ratings at Udemy

Learn how to effectively manage, retain and grow clients

• Udemy
• 3 hours 15 minutes
• Self-Paced
• Paid Course

Data-Driven Decision Making in Account Management

Analyze account data to drive decisions: manage financial data, build KPI tracking systems, and monitor customer usage using Power BI, Excel, and Microsoft Copilot.

• Coursera
• 4 weeks, 4 hours a week
• Self-Paced
• Paid Course