Consumer Behavior Courses and Certifications

University of Arizona

Marketing Communications: Intro to Consumer Behavior

Discover how consumer psychology, social influence, and storytelling drive purchasing decisions to create effective marketing strategies and customer personas.

• Coursera
• 8 hours 7 minutes
• Self-Paced
• Paid Course

EDUCBA

Marketing Psychology & Consumer Behavior

Master marketing psychology to influence consumer behavior, boost conversions, and build brand loyalty using psychological triggers, CRM insights, and ethical persuasion strategies.

• Coursera
• 8 hours
• Self-Paced
• Paid Course

EDUCBA Career Certificate

Consumer Behavior & Service Marketing

Master consumer behavior, branding, and service marketing using frameworks like SERVQUAL, GAP Model, and 8Ps to build customer-centric strategies that drive loyalty and business growth.

• Coursera
• Self-Paced
• Paid Course
• 5 courses

EDUCBA

Consumer Behavior and Consumer Research

Master consumer behavior analysis, research methodologies, and marketing strategy to make data-driven decisions and understand buyer psychology in modern business environments.

• Coursera
• 2 weeks, 2 hours a week
• Self-Paced
• Paid Course

EDUCBA

Rural Marketing Strategy and Consumer Behavior

Master rural marketing strategies, consumer behavior, FMCG distribution, and agri-business development using real-world case studies like HUL Project Shakti and ITC e-Choupal.

• Coursera
• 9 weeks, 2 hours a week
• Self-Paced
• Paid Course

Introduction to Marketing

72 ratings

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market st…

• Coursera
• 10 hours
• Self-Paced
• Paid Course

• Best of All Time

Consumer behavior, Consumer Intention & Consumer Attitude

71 ratings at Udemy

Consumer behavior, Consumer Intention, Consumer Attitude, CRM, Consumer Research, Sales and Marketing, TPB

• Udemy
• 1 hour 8 minutes
• Self-Paced
• Paid Course

Consumer Behavior and Insights

Delve into the psychology of consumer decision-making, exploring research methods and insights to develop effective marketing strategies that influence purchasing behavior and drive business growth.

• Swayam
• 6 weeks
• Self-Paced
• Free Online Course

management of consumer behavior

The primary goal of this course is to enhance your understanding of consumer behavior. By the end of the course you will be knowledgeable about consumer psychology and ways of better meeting people’s needs.

• XuetangX
• Self-Paced
• Free Online Course

Viral Marketing and How to Craft Contagious Content

28 ratings

Discover strategies for creating viral content, leveraging social influence, and harnessing word-of-mouth marketing to make your ideas, brands, or products catch on and spread effectively.

• Coursera
• 6 hours 28 minutes
• Self-Paced
• Paid Course

• Best of All Time

Influence of Price Anchoring on Consumer Behavior

Explore the psychological phenomenon of anchoring in consumer behavior, its impact on decision-making, and strategies to make informed choices in various contexts, from pricing to personal judgments.

• YouTube
• 17 minutes
• Self-Paced
• Free Video

How to Build and Market Products That Change People’s Lives

How to Build and Market Products That Change People’s Lives with Tara-Nicholle Nelson

• CreativeLive
• 1 hour 21 minutes
• Self-Paced
• Paid Course

Firm Level Economics: Consumer and Producer Behavior

2556 ratings at Coursera

Explore consumer and producer behavior, market equilibrium, elasticity, and firm optimization in this comprehensive economics course. Gain insights into resource allocation, government interventions, and profit maximization strategies.

• Coursera
• 17 hours 26 minutes
• Self-Paced
• Paid Course

Market Research and Consumer Behavior

4884 ratings at Coursera

Explore consumer decision-making and market research techniques to develop effective marketing strategies. Learn to analyze consumer behavior, conduct research, and interpret data for actionable insights.

• Coursera
• 6 hours 56 minutes
• Self-Paced
• Paid Course

Marketing Strategy: Why are they not buying your product?

1895 ratings at Udemy

By mapping out the consumers journey and understanding path-to-purchase, we can influence purchase decisions.

• Udemy
• 1 hour 4 minutes
• Self-Paced
• Paid Course