Consumer Behavior Courses and Certifications

University of Arizona

Marketing Communications: Intro to Consumer Behavior

Discover how consumer psychology, social influence, and storytelling drive purchasing decisions to create effective marketing strategies and customer personas.

• Coursera
• 8 hours 7 minutes
• Self-Paced
• Paid Course

EDUCBA

Marketing Psychology & Consumer Behavior

Master marketing psychology to influence consumer behavior, boost conversions, and build brand loyalty using psychological triggers, CRM insights, and ethical persuasion strategies.

• Coursera
• 8 hours
• Self-Paced
• Paid Course

Introduction to Marketing

72 ratings

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market st…

• Coursera
• 10 hours
• Self-Paced
• Paid Course

• Best of All Time

Consumer Behavior and Insights

Delve into the psychology of consumer decision-making, exploring research methods and insights to develop effective marketing strategies that influence purchasing behavior and drive business growth.

• Swayam
• 6 weeks
• Self-Paced
• Free Online Course

management of consumer behavior

The primary goal of this course is to enhance your understanding of consumer behavior. By the end of the course you will be knowledgeable about consumer psychology and ways of better meeting people’s needs.

• XuetangX
• Self-Paced
• Free Online Course

Viral Marketing and How to Craft Contagious Content

28 ratings

Discover strategies for creating viral content, leveraging social influence, and harnessing word-of-mouth marketing to make your ideas, brands, or products catch on and spread effectively.

• Coursera
• 6 hours 28 minutes
• Self-Paced
• Paid Course

• Best of All Time

Influence of Price Anchoring on Consumer Behavior

Explore the psychological phenomenon of anchoring in consumer behavior, its impact on decision-making, and strategies to make informed choices in various contexts, from pricing to personal judgments.

• YouTube
• 17 minutes
• Self-Paced
• Free Video

How to Build and Market Products That Change People’s Lives

1 rating at CreativeLive

How to Build and Market Products That Change People’s Lives with Tara-Nicholle Nelson

• CreativeLive
• 1 hour 21 minutes
• Self-Paced
• Paid Course

Firm Level Economics: Consumer and Producer Behavior

2550 ratings at Coursera

Explore consumer and producer behavior, market equilibrium, elasticity, and firm optimization in this comprehensive economics course. Gain insights into resource allocation, government interventions, and profit maximization strategies.

• Coursera
• 17 hours 26 minutes
• Self-Paced
• Paid Course

Market Research and Consumer Behavior

4882 ratings at Coursera

Explore consumer decision-making and market research techniques to develop effective marketing strategies. Learn to analyze consumer behavior, conduct research, and interpret data for actionable insights.

• Coursera
• 6 hours 56 minutes
• Self-Paced
• Paid Course

Marketing Strategy: Why are they not buying your product?

1895 ratings at Udemy

By mapping out the consumers journey and understanding path-to-purchase, we can influence purchase decisions.

• Udemy
• 1 hour 4 minutes
• Self-Paced
• Paid Course

University of Arizona

Management of Marketing Communications

Master practical tools for understanding consumer behavior, crafting culturally informed messages, and designing integrated marketing communications that drive measurable results.

• Coursera
• 12 weeks, 10 hours/week
• Self-Paced
• Paid Course
• 3 courses

University of Arizona

Marketing Communications: Culture and Messaging

Master cultural branding and persuasive messaging techniques to create marketing communications that connect with audiences and drive measurable business results.

• Coursera
• 8 hours 7 minutes
• Self-Paced
• Paid Course

Business 327: Retail Strategy

Comprehensive exploration of retail strategy, covering market analysis, competitive advantage, growth strategies, and performance evaluation for aspiring retail professionals.

• Study.com
• 12 hours 8 minutes
• Self-Paced
• Paid Course

WEST-E Family & Consumer Sciences Education (041): Study Guide & Practice

Comprehensive study guide for Washington's Family & Consumer Sciences Education certification exam, covering relationships, child development, parenting, nutrition, wellness, and consumer skills.

• Study.com
• 22 hours
• Self-Paced
• Paid Course