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OpenLearning

Consumer Behaviour

via OpenLearning

Overview

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A course on consumer behaviour that covers applying concepts and theories to real marketing practice, analysing marketing-related issues, and effectively reporting assignment results.

Syllabus

  • Relate the concepts and theories of consumer behaviour in the real marketing practice context.
  • Analyse issues or problems related to marketing activities based on concepts and theories of consumer behaviour.
  • Report the results of the assignment related to consumer behaviour effectively.

Taught by

Siti Haslina Md Harizan

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