IE Business School Courses

Critical Perspectives on Management

34 ratings

Judge management practice from unexpected angles: examine the Roman grain market, forced ranking, innovation rhetoric, narrative bias, and shareholder value at Apple and Nokia.

• Coursera
• 6 weeks, 3 hours a week
• Self-Paced
• Paid Course

• Best of All Time

Understanding economic policymaking

5 ratings

Analyze how governments steer economies: fiscal multipliers and crowding out, deficits and debt, monetary policy tools, exchange-rate and structural reform, quantitative easing, austerity and Abenomics.

• Coursera
• 7 weeks, 2 hours a week
• Self-Paced
• Paid Course

Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

5 ratings

Plan integrated marketing communications campaigns: set objectives and budgets, apply the AIDA model and FCB Grid, design advertising appeals, and combine PR, social media and SEO.

• Coursera
• 4 weeks, 3 hours a week
• Self-Paced
• Paid Course

Brand and Product Management

5 ratings

Build a brand and product strategy: manage product life-cycles, name and architect brands, map brand portfolios, design customer experience journeys, and embed the brand internally.

• Coursera
• 6 weeks, 2 hours a week
• Self-Paced
• Paid Course

Pricing Strategy

1080 ratings at Coursera

Learn to set optimal prices using cost, competition and customer-based methods, price elasticity, willingness-to-pay research, price discrimination by segment, and pricing psychology.

• Coursera
• 4 weeks, 3 hours a week
• Self-Paced
• Paid Course

Market Research and Consumer Behavior

4892 ratings at Coursera

Turn a decision problem into a research question: design research plans, run surveys, analyze data, and map the consumer decision-making process from need to post-purchase.

• Coursera
• 4 weeks, 2 hours a week
• Self-Paced
• Paid Course

Storytelling in Branding and Content Marketing

359 ratings at Coursera

Craft branded content that outperforms traditional advertising: build storylines from brand values, write quality headlines, shape emotional story formats, and design calls to action that retain audiences.

• Coursera
• 5 weeks, 3 hours a week
• Self-Paced
• Paid Course

Channel Management and Retailing

1133 ratings at Coursera

Design and manage distribution channels: identify channel players, resolve channel conflicts, build retail strategies with the 4 P's, and assess entry options and online retailing trends.

• Coursera
• 4 weeks, 2 hours a week
• Self-Paced
• Paid Course

Marketing Mix Fundamentals

1146 ratings at Coursera

Analyze your product through the four P's: product life cycles, pricing techniques, distribution channel design and retailing, and building an advertising and media communication mix.

• Coursera
• 4 weeks, 2 hours a week
• Self-Paced
• Paid Course

Trade, Immigration and Exchange Rates in a Globalized World

304 ratings at Coursera

Examine the forces behind globalization: what determines exchange rates, how free trade and protectionism shape economies, how the balance of payments works, and how migration affects host countries.

• Coursera
• 5 weeks, 3 hours a week
• Self-Paced
• Paid Course

Making Architecture

1462 ratings at Coursera

Develop a designer mindset by analyzing how natural and cultural environments shape design, applying composition, hierarchy and balance, and crafting stories behind your own designs.

• Coursera
• 4 weeks, 3 hours a week
• Self-Paced
• Paid Course

Positioning: What you need for a successful Marketing Strategy

986 ratings at Coursera

Learn to position a product: analyze the market environment, segment the market with clear criteria, build a differential value proposition, and apply practical positioning tools.

• Coursera
• 4 weeks, 3 hours a week
• Self-Paced
• Paid Course

Career Certificate

Globalización, Crecimiento Económico y Estabilidad

932 ratings at Coursera

Analiza políticas macroeconómicas y relaciones económicas globales para interpretar datos, evaluar países y comprender sus riesgos y oportunidades.

• Coursera
• 4 weeks, 10 hours a week
• Self-Paced
• Paid Course
• 3 courses

Brand Identity and Strategy

909 ratings at Coursera

Build a brand step by step: segment consumers with the iceberg model, write positioning statements and perceptual maps, assemble a brand house, choose names, colors, logos.

• Coursera
• 5 weeks, 3 hours a week
• Self-Paced
• Paid Course

Gestión de marca y producto

755 ratings at Coursera

Aprende a convertir la estrategia de marca y producto en experiencias coherentes, desde el ciclo de vida y la arquitectura de marca hasta la activación interna.

• Coursera
• 6 weeks, 2 hours a week
• Self-Paced
• Paid Course