IE Business School Courses

Critical Perspectives on Management

30 reviews

Explore management's role, decision-making, and impact on firms and society. Gain insights into governance, incentives, narratives, and market dynamics shaping modern business practices.

• Coursera
• 17 hours
• On-Demand
• Paid Course

• Best of All Time

Understanding economic policymaking

5 reviews

Analyze economic policies' impact on GDP, inflation, and unemployment. Learn fiscal and monetary tools, debts, deficits, and real-world applications in developed countries.

• Coursera
• 17 hours
• On-Demand
• Paid Course

Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

5 reviews

Aprenda a planejar e executar estratégias eficazes de comunicação de marketing integrado, combinando publicidade, relações públicas e marketing digital para criar marcas valiosas e conquistar consumidores.

• Coursera
• 10 hours 53 minutes
• On-Demand
• Paid Course

Brand and Product Management

5 reviews

Develop effective product and brand strategies, from lifecycle management to customer experience, to drive growth and create lasting value for stakeholders and consumers.

• Coursera
• 12 hours 28 minutes
• On-Demand
• Paid Course

Pricing Strategy

1066 ratings at Coursera

Learn to formulate effective pricing strategies, analyze value capture, and master key concepts like price discrimination and elasticity. Gain practical skills to optimize pricing decisions and drive profitability in your business.

• Coursera
• 12 hours 46 minutes
• On-Demand
• Paid Course

Market Research and Consumer Behavior

4868 ratings at Coursera

Explore consumer decision-making and market research techniques to develop effective marketing strategies. Learn to analyze consumer behavior, conduct research, and interpret data for actionable insights.

• Coursera
• 6 hours 44 minutes
• On-Demand
• Paid Course

Channel Management and Retailing

1129 ratings at Coursera

Learn effective distribution strategies, channel management, and retail marketing to improve business performance. Explore IT advancements, retail focus, and global trends in this comprehensive guide to modern distribution.

• Coursera
• 10 hours 54 minutes
• On-Demand
• Paid Course

Marketing Mix Fundamentals

1135 ratings at Coursera

Comprehensive exploration of the 4 P's of marketing: Product, Price, Place, and Promotion. Equips learners with strategic skills to effectively bring products to market and develop winning marketing strategies.

• Coursera
• 9 hours 23 minutes
• On-Demand
• Paid Course

Trade, Immigration and Exchange Rates in a Globalized World

301 ratings at Coursera

Explore globalization's impact on economies through exchange rates, trade, balance of payments, and immigration. Gain insights into current economic trends and policy implications.

• Coursera
• 12 hours 41 minutes
• On-Demand
• Paid Course

Making Architecture

1446 ratings at Coursera

Gain unique insights into architectural thinking, from creative mindset to technical aspects. Learn to analyze designs, create spaces, and develop compelling stories behind your projects.

• Coursera
• 12 hours 48 minutes
• On-Demand
• Paid Course

Positioning: What you need for a successful Marketing Strategy

982 ratings at Coursera

Aprenda a posicionar eficazmente seu produto, identificar segmentos-alvo e criar uma proposta de valor diferenciada para uma estratégia de marketing bem-sucedida.

• Coursera
• 10 hours 58 minutes
• On-Demand
• Paid Course

Brand Identity and Strategy

883 ratings at Coursera

Empower brands through creative strategies, exploring segmentation, positioning, and visual elements. Develop real brand houses and learn to craft compelling brand identities for professional success.

• Coursera
• 13 hours 57 minutes
• On-Demand
• Paid Course

Microcredential

Globalización, Crecimiento Económico y Estabilidad

879 ratings at Coursera

Análisis económico accesible: políticas gubernamentales, comercio internacional y oportunidades empresariales en un mundo globalizado. Herramientas prácticas para comprender y aplicar conceptos económicos en decisiones personales y profesionales.

• Coursera
• 4 weeks, 10 hours a week
• On-Demand
• Paid Course
• 3 courses

Gestión de marca y producto

752 ratings at Coursera

Aprende a desarrollar estrategias efectivas de marca y producto para generar valor a corto y largo plazo, abarcando conceptos clave como ciclo de vida, lanzamiento, arquitectura y experiencia del cliente.

• Coursera
• 11 hours 54 minutes
• On-Demand
• Paid Course

Investigación de mercados y comportamiento del consumidor

749 ratings at Coursera

Herramientas para investigación de mercados y comprensión del comportamiento del consumidor. Aprende a plantear estudios, analizar datos y adaptar estrategias de marketing basadas en decisiones de compra.

• Coursera
• 6 hours 48 minutes
• On-Demand
• Paid Course