Services Marketing Courses and Certifications

International Hospitality & Healthcare Services Marketing

560 ratings at Coursera

Market intangible services: manage customer roles and expectations, use variable pricing to balance hospitality supply and demand, and apply patient experience management in healthcare.

• Coursera
• 3 weeks, 2 hours a week
• Self-Paced
• Paid Course

Marketing Innovative Products and Services

85 ratings

Learn essential marketing concepts and practical commercialization strategies to bring your new venture to market

• edX
• 4 weeks, 2-3 hours a week
• Self-Paced
• Free Online Course (Audit)

• Best of All Time

Services Marketing: Concepts & Applications

Learn the core concepts of marketing services and their applications across industries and businesses from a customer as well as a managerial perspective.

• edX
• 6 weeks, 3-5 hours a week
• Self-Paced
• Free Online Course (Audit)

Career Certificate

Services Marketing Fundamentals

Learn to market and manage services: marketing management fundamentals, frameworks for designing, developing and delivering service experiences, and service quality from customer and managerial perspectives.

• edX
• 11 weeks, 2-5 hours a week
• Self-Paced
• $340.00
• 2 courses

Diseño de estrategias de marketing enfocadas a los consumidores

40 ratings

Conoce los conceptos fundamentales y las herramientas del marketing para diseñar una estrategia de servicio enfocada en el consumidor.

• edX
• 5 weeks, 5-8 hours a week
• Self-Paced
• Free Online Course (Audit)

How to Market Yourself as a Coach or Consultant

1207 ratings at Udemy

Learn a Proven, Step-by-Step Process You Can Use to Package, Brand, Market, & Sell Your Coaching or Consulting Services

• Udemy
• 4 hours 49 minutes
• Self-Paced
• Paid Course

EDUCBA

Master the 8Ps of Service Marketing

Apply the 8Ps of service marketing—product, price, place, promotion, people, process, physical evidence, productivity—and evaluate service quality with SERVQUAL, the GAP Model, and E-SQUAL.

• Coursera
• 9 weeks, 3 hours a week
• Self-Paced
• Paid Course

EDUCBA

Service Marketing and Relationship Strategies

Apply services marketing frameworks — Service Marketing Triangle, goods–service continuum, Service Quality Gap Model, Zone of Tolerance — to manage service encounters, recover from failures, and build customer loyalty.

• Coursera
• 3 weeks, 2 hours a week
• Self-Paced
• Paid Course

CPSM Exam Study Guide - Certified Professional Services Marketer

Review marketing research, planning, client development, proposals, promotion, management, communication, ethics, and related topics for the CPSM certification exam.

• Study.com
• 24 hours
• Self-Paced
• Paid Course

Calidad en el servicio y lealtad del cliente

104 ratings

El servicio es un proceso orientado al cliente. Conoce cómo se elevan los estándares de este proceso para lograr la lealtad del cliente.

• edX
• 3 weeks, 5-8 hours a week
• Self-Paced
• Free Online Course (Audit)

Product Development and Services Marketing

Learn to guide a product or service from concept to market success: the product manager's role in launching new products, building brand strategy, and managing the lifecycle.

• Coursera
• 3 hours
• Self-Paced
• Paid Course

State Bank of India

Relationship Marketing Strategy for Financial Services

Comprehend the key principles of relationship marketing for financial services. Learn to create, practice and sustain excellent relationship with clients.

• edX
• 6 weeks, 1-3 hours a week
• Self-Paced
• Free Online Course (Audit)

Fundamentos do Marketing de Serviços

8470 ratings at FGV Educação Executiva

Aprenda como diferenciar produtos e serviços e gerir e mensurar a qualidade no marketing de serviços.

• FGV Educação Executiva
• 5 hours
• Self-Paced
• Free Certificate

Wedding Cinematography

47 ratings at CreativeLive

Learn to plan, shoot, edit, color-grade, and market wedding films through a complete wedding cinematography workflow.

• CreativeLive
• 13 hours 58 minutes
• Self-Paced
• Paid Course

Career Certificate

International Marketing & Cross Industry Growth

2462 ratings at Coursera

Learn international marketing across borders and industries: market entry and execution, B2B, hospitality and healthcare services, entertainment and sports, ending with a new-product capstone.

• Coursera
• 4 weeks, 10 hours a week
• Self-Paced
• Paid Course
• 6 courses