Product Development and Services Marketing

Overview

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Learn to lead the marketing function at the very heart of business: product management. This course explores the crucial role of product managers in creating and launching new products, developing brand strategy, and managing the entire product lifecycle in response to ever-changing markets. By the end of this course, you will be able to apply these strategic skills to successfully guide a product or service from its initial concept to long-term market success.

Syllabus

Product Development and Services Marketing

The very heart of every business is what product they sell or the service they provide. It may not seem obvious, but these are marketing functions. More specifically, it is the function of product managers and/or owners. They lead teams that are responsible for creating and launching new products, developing branding strategy and managing products over their lifecycle. In this course, we'll examine each of these activities and product managers and owners continually have to adjust their strategies to meet ever-changing markets and buyer behavior.