Sports Marketing Courses and Certifications

Sports Marketing

1516 ratings at Coursera

Learn sports marketing strategies: dynamic ticket pricing, sponsorship and licensing deals, press releases and media relations, crisis communication, celebrity handling, and social media for building fandom.

• Coursera
• 6 weeks, 3 hours a week
• Self-Paced
• Paid Course

Sports Marketing and Today's College Athlete

Explore name, image, and likeness rights for college athletes: right of publicity, the D1–D3 athlete journey, endorsement deals, monetization strategies, and personal brand risks.

• Coursera
• 3 weeks, 4 hours a week
• Self-Paced
• Paid Course

Career Certificate

Sports Marketing: The Technological Formula

21 ratings at Coursera

Build sports marketing expertise: consumer insights, brand development, fan engagement and partnership strategy, plus AI, AR, blockchain, NFTs, esports and Real Madrid case studies.

• Coursera
• 8 weeks, 10 hours a week
• Self-Paced
• Paid Course
• 4 courses

The Future of Sports Marketing

10 ratings at Coursera

Explore the future of sports marketing: international expansion lessons from Real Madrid, fan-centric models with memberships and experiential content, and monetization through ticketing, merchandise and digital products.

• Coursera
• 3 weeks, 4 hours a week
• Self-Paced
• Paid Course

Foundations of Sports Marketing

Learn how sports marketing works: apply the 4Ps to sports consumers, map stakeholders from leagues to sponsors, and evaluate campaigns with KPIs and ROI.

• Coursera
• 4 weeks, 5 hours a week
• Self-Paced
• Paid Course

Developing Effective Sports Marketing Strategies

Design sports marketing strategies: build team, league, and athlete brands, segment and engage fans with AI tools like LiveLike, and structure sponsorship partnerships.

• Coursera
• 4 weeks, 4 hours a week
• Self-Paced
• Paid Course

Sports Marketing Strategies & Innovation

Plan marketing for local and global sporting events using AR, VR, blockchain and NFTs, esports tie-ins, and CSR-based measures of event success.

• Coursera
• 4 weeks, 4 hours a week
• Self-Paced
• Paid Course

Xihua University

Sports Marketing

Learn to apply the marketing mix, analyze sport consumer behavior, conduct market research, and market events, venues, services, and sporting goods.

• XuetangX
• Self-Paced
• Free Online Course

Sport Sponsorship. Let them Play

286 ratings at Coursera

Learn to build a sport sponsorship plan: map sponsor and sponsored stakeholders, apply brand, business, internal and fan activation, and pitch a Cruyff Court tournament proposal.

• Coursera
• 5 weeks, 2 hours a week
• Self-Paced
• Paid Course

Strategies and Approaches in Sports Media

Craft sports media that builds fan communities: storytelling and live reporting, social platform engagement, sponsorship activations and brand partnerships, and media rights packaging and sales.

• Coursera
• 4 weeks, 4 hours a week
• Self-Paced
• Paid Course

The Future of Sports Media and Challenges Ahead

Explore how sports media is being reshaped: shifting revenue models, mega-event economics, Gen Z and women's sports audiences, gamification, and immersive tech like digital twins and AI.

• Coursera
• 3 weeks, 5 hours a week
• Self-Paced
• Paid Course

International Entertainment and Sports Marketing

500 ratings at Coursera

Learn what distinguishes sports and entertainment marketing — fan marketing, sponsorship, storytelling, product placement, viral campaigns — and apply cross-country and cross-industry innovation strategies to grow a business.

• Coursera
• 3 weeks, 4 hours a week
• Self-Paced
• Paid Course

Professional Sport Management

16 ratings

Explore the business of sport: economic drivers of change, governance models, revenue streams and marketing strategies, using examples from the Pittsburgh Steelers and Manchester United.

• Independent
• Self-Paced
• Free Online Course

Patrocinio Deportivo

420 ratings at Coursera

Aprende a crear y activar propuestas de patrocinio deportivo para eventos mediante un reto aplicado a un Cruyff Court de la Fundación Cruyff.

• Coursera
• 5 weeks, 2 hours a week
• Self-Paced
• Paid Course

Career Certificate

Marketing deportivo: La fórmula tecnológica

10 ratings at Coursera

Explora cómo la inteligencia artificial, la realidad aumentada, el blockchain y los NFTs transforman el marketing deportivo y la conexión con los aficionados.

• Coursera
• 8 weeks, 10 hours a week
• Self-Paced
• Paid Course
• 4 courses