Google, IBM & Meta Certificates – 40% Off
One Coursera Plus subscription covers most Professional Certificates on Coursera.
Unlock All Certificates
This course is an applied discipline grounded in economic science, behavioral science, management science, and sports studies. It introduces the objectives and functions of sports marketing, drawing on both domestic and international case studies from the sports industry, and integrates practical insights from the sports sector.
Within a comprehensive marketing framework, the course emphasizes application-oriented learning, enabling learners to understand the fundamental processes and modes of thinking in sports marketing. It equips students with essential strategies for marketing sports events, venues, services, and tangible products, preparing them to meet the practical demands of the sports industry.
