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University of Maryland, College Park

Sports Marketing and Today's College Athlete

University of Maryland, College Park via Coursera

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Overview

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This course is aimed at prospective college athletes and their parents, marketing and sports marketing students and professionals, and sport enthusiasts who are interested in NIL and the journey of college athletes. By the end of this course you will grasp the scope of right of publicity and why it shapes NIL rights. You’ll appreciate the journey of D1, D2, and D3 athletes, and be able to pinpoint how uniformed student athletes can be taken advantage of. You’ll also discuss strategies to monetize opportunities, and consider how the issues inherent in NIL can be taken into account as you reflect on your personal brand and online persona.

Syllabus

  • Course Introduction and the Right of Publicity
    • Welcome to Sports Marketing and Today's College Athlete: The Power of Your Name, Image, and Likeness! In this first module, you will have a chance to get oriented to the course before diving into the course content.
  • The Journey of a College Athlete
  • College Athletes as Celebrity Endorsers

Taught by

Henry Clifford Boyd III

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