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Marketing 302: Consumer Behavior

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Overview

Earn 3 transferable credits with our online Marketing 302: Consumer Behavior (SDCM-0150) course featuring engaging video lessons, self-paced learning, and instructor support. Start anytime and transfer to 2,000+ colleges and universities.

Syllabus

  • Ch 1. Introduction to Consumer Behavior
  • Ch 2. Factors Influencing Consumer Behavior
  • Ch 3. Consumers & the Decision Making Process
  • Ch 4. Consumer Behavioral Heuristics
  • Ch 5. Consumer Buying Behavior
  • Ch 6. Microeconomics in Consumer Behavior
  • Ch 7. Individual Financial Decision-Making
  • Ch 8. Experiential Consumption
  • Ch 9. Consumer Behavior Market Research
  • Ch 10. Influencing Consumer Behavior
  • Ch 11. Consumerism & Behavioral Appeals
  • Ch 12. Psychology of Price
  • Ch 13. Customer Satisfaction
  • Ch 14. Required Assignments for Marketing 302: Consumer Behavior
  • Ch 15. Studying for Marketing 302

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