Consumer Psychology Courses and Certifications

Marketing Psychology and Consumer Behavior

2024 ratings at Udemy

Apply consumer behaviour, marketing psychology and behavior economics to skyrocket your rate of sales and conversions.

• Udemy
• 3 hours 47 minutes
• On-Demand
• Paid Course

Coursera

Uncover AI's Impact on Consumer Psychology

Uncover psychological factors driving AI wellness tool adoption through consumer decision journey analysis and structured user behavior observation techniques.

• Coursera
• 1 hour 58 minutes
• On-Demand
• Paid Course

University of Oxford;  Saïd Business School

Marketing Psychology: How We Decide

Explore marketing psychology and consumer behaviour to master decision-making in marketing, uncovering cognitive biases and psychological drivers behind buying choices.

• edX
• 4 weeks, 2-4 hours a week
• On-Demand
• Free Online Course (Audit)

Consumer Behaviour in Digital World

Explore consumer behavior in the digital world, from psychological factors to neuromarketing, learning to understand decision-making processes and develop effective marketing strategies.

• Swayam
• 8 weeks
• On-Demand
• Free Online Course

How Ideas Spread

35 ratings at The Great Courses Plus

Gain insight into the fascinating world of viral trends and your own decision-making behaviors with this course taught by a best-selling author and professor.

• The Great Courses Plus
• 5 hours 54 minutes
• On-Demand
• Free Trial Available

State Bank of India

Consumer Psychology in the Financial Industry

Financial Marketing Psychology is about comprehending the nuances of human behaviour and howhumans behave to marketing stimuli, nudges and situations.

• edX
• 4 weeks, 2-3 hours a week
• On-Demand
• Free Online Course (Audit)

Marketing Unzipped

The Psychology of Choice in Marketing - Why Customers Say Yes

Discover how choice architecture and psychological nudges influence customer decisions, from pricing strategies to product design, to boost conversions and business growth.

• YouTube
• 17 minutes
• On-Demand
• Free Video

Market Research: Marketing Psychology & Consumer Behavior

270 ratings at Udemy

Do market research right by using marketing psychology, consumer psychology, and consumer behavior

• Udemy
• 3 hours 37 minutes
• On-Demand
• Paid Course

Market Research: Marketing Psychology & Consumer Behavior

Discover market research methods including interviews, surveys, and focus groups, plus marketing psychology principles like social proof and scarcity to understand consumer behavior.

• Coursera
• 4 hours 26 minutes
• On-Demand
• Paid Course

MICRO AWARD IN ORGANIZATIONAL AND CONSUMER MARKET

Discover behavioral factors in organizations and consumer markets, applying decision theory models to understand group choices, organizational change impacts, and buyer behavior patterns.

• OpenLearning
• 20 hours
• On-Demand
• Paid Course

Brand Storytelling: Powerful Story that Inspires (Live Online)

2637 ratings at CourseHorse

Master powerful brand storytelling techniques to create authentic narratives that inspire customer loyalty, using proven frameworks and real-world examples to transform your marketing approach.

• CourseHorse
• 3 hours
• On-Demand
• $99.00

心理暗示在营销和驱动消费升级中的作用

探索心理暗示如何影响消费者行为，掌握营销策略中的心理学原理，提升品牌影响力和销售转化效果。

• XuetangX
• On-Demand
• Free Online Course

Anhui University

营销视角下的视知觉研究——锵锵三人行：从一张美女海报说起……

探索视觉营销中的感知原理，通过真实案例分析美女海报的设计策略，深入理解消费者心理和视觉营销的关键要素。

• XuetangX
• On-Demand
• Free Online Course

消费心理学

Discover how consumer psychology influences purchasing decisions, marketing strategies, and customer behavior through scientific analysis of psychological factors, cultural influences, and market dynamics.

• XuetangX
• On-Demand
• Free Online Course

Hangzhou City University

旅游消费者行为

Discover the psychological and social factors driving tourist behavior, from decision-making processes to destination choices, while mastering practical marketing strategies for tourism management.

• XuetangX
• On-Demand
• Free Online Course