Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

The Great Courses Plus

How Ideas Spread

via The Great Courses Plus

Go to class Write review
Coursera Ad

40% Off Career-Building Certificates

Learn More → Scrimba Ad

Free courses from frontend to fullstack and AI

Learn More →

Overview

Coursera Flash Sale
40% Off Coursera Plus for 3 Months!
Grab it
Gain insight into the fascinating world of viral trends and your own decision-making behaviors with this course taught by a best-selling author and professor.

Syllabus

  • 01: Social Epidemics-Why Things Catch On
  • 02: The Basics of Consumer Psychology
  • 03: The Impact of Triggers on Consumer Choice
  • 04: Simple Rules to Make Ideas Stick
  • 05: The Social Influence of Conformity
  • 06: The Social Influence of Divergence
  • 07: Word of Mouth-Powerful and Persuasive
  • 08: The Social Currency of Shared Ideas
  • 09: Messages That Go Viral
  • 10: Social Networks-Channels of Influence
  • 11: Social Influencers-Myths and Science
  • 12: Tracking Results-Big Data, Little Data
  • By This Professor

Taught by

Jonah Berger

Reviews

3.7 rating at The Great Courses Plus based on 35 ratings

Start your review of How Ideas Spread

Go to class

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Sign up for free
Someone learning on their laptop while sitting on the floor.