Coursera Bets $100 Million That Andrew Ng Can Do What Coursera Can’t

Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

CodeSignal

Psychology of Demand Creation

via CodeSignal

Go to class Write review

Overview

You'll apply buyer psychology to understand why demand generation works. You'll diagnose problem recognition, translate emotional decision drivers into professional contexts, and integrate trust-building mechanisms into a psychology-based demand architecture.

Syllabus

  • Unit 1: Psychology of Problem Recognition
    • Recognizing Buyer Triggers
    • Diagnosing Hidden Buyer Awareness Gaps
    • Surfacing Hidden Problems Through Messaging
  • Unit 2: Emotional Decision Drivers
    • Decoding Emotional Buying Signals
    • Reading Emotion Beneath Buyer Rationale
    • Reframing Copy for Buyer Emotion
  • Unit 3: Personal To Professional Translation
    • Matching Buyer Motivations to Drivers
    • Reading the Pressures Behind Buyer Behavior
    • Messaging for Person and Organization
  • Unit 4: Trust Based Influence Architecture
    • Building Buyer Trust Through Credibility
    • Sequencing Trust Across the Buyer Journey
    • Defending Your Trust Based Funnel

Reviews

Start your review of Psychology of Demand Creation

Go to class

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Sign up for free
Someone learning on their laptop while sitting on the floor.