Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Study.com

Business 102: Principles of Marketing

via Study.com

Go to class Write review

Overview

Earn 3 transferable credits with our online Business 102: Principles of Marketing (SDCM-0007) course featuring engaging video lessons, self-paced learning, and instructor support. Start anytime and transfer to 2,000+ colleges.

Syllabus

  • Ch 1. Marketing Philosophies and Ethics
  • Ch 2. Competitive Advantage
  • Ch 3. The Marketing Environment
  • Ch 4. International Marketplace
  • Ch 5. Consumer Decision Making
  • Ch 6. Business Marketing and Marketing Research
  • Ch 7. Segmentation and Product Marketing
  • Ch 8. Managing a Product and Retailing
  • Ch 9. Services Marketing, Marketing Channels & Supply Chain Management
  • Ch 10. Promotion, Advertising and Public Relations
  • Ch 11. Selling and Pricing Strategy
  • Ch 12. Required Assignments for Business 102
  • Ch 13. Studying for Business 102
  • Course Practice Test

Reviews

Start your review of Business 102: Principles of Marketing

Go to class

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Sign up for free
Someone learning on their laptop while sitting on the floor.