Earn 3 transferable credits with our online Marketing 303: Global Marketing (SDCM-0148) course featuring engaging video lessons, self-paced learning, and instructor support. Start anytime and transfer to 2,000+ colleges and universities.
Overview
Syllabus
- Ch 1. Global Marketing Fundamentals
- Ch 2. Globalization of Business
- Ch 3. Global Competition & Emerging Markets
- Ch 4. Competing in the Global Marketplace
- Ch 5. Global Marketing Techniques
- Ch 6. Global Market Entry Strategy
- Ch 7. Expanding Your Footprint
- Ch 8. International Resources for International Entrepreneurs
- Ch 9. Global Trade Policies & Regulation
- Ch 10. Global Market Research Strategies & Overview
- Ch 11. Ethics in Global Marketing
- Ch 12. Overview of Global Management
- Ch 13. Required Assignments for Marketing 303