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Plan Marketing Content and Strategy with Marketing Cloud Account Engagement

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Combine lead generation and lead nurturing to create a total marketing strategy.

Create a marketing strategy for your company with the help of Account Engagement.
Discover best practices for combining lead generation and lead nurturing.
Learn to generate leads and nurture those leads until they are sales ready.
Supercharge your account-based marketing with artificial intelligence.

Syllabus

Marketing Strategy with Account Engagement: Quick Look

Create and Implement a Marketing Strategy

Explore Marketing Strategies That Engage Customers

Understand Marketing Automation
Use Account Engagement to Support Your Marketing Strategy
Integrate Lead Generation Into Your Marketing Strategy
Integrate Lead Nurturing Into Your Marketing Strategy

Account Engagement for Targeted Audiences

Build Your Audience
Get Started with Automation Tools
Determine the Right Automation Tool
Explore Einstein Features for Account Engagement

Personalization in Account-Based Marketing

Get Started with Account-Based Marketing
Learn the Tools for Account-Based Marketing
Build Your Account-Based Marketing Strategy

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