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Coursera

Social Media Marketing Strategy

EDUCBA via Coursera

Overview

Google, IBM & Meta Certificates – 40% Off
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Master Twitter marketing and analytics to grow your audience, boost engagement, and generate business leads. Learn hashtag strategy, profile optimization, campaign tracking, audience engagement, and data-driven social media growth. This course provides practical training for learners who want to build a strong Twitter presence and use the platform for business results. You will learn how to create a professional profile, understand key platform features, use hashtags and retweets effectively, and develop a content strategy that improves visibility. The course covers audience targeting, engagement techniques, follower growth, lead generation, website integration, Twitter tools, analytics dashboards, campaign tracking, and performance optimization. You will learn how to measure what works and improve campaigns using data-driven insights. By the end of this course, you will be able to create optimized Twitter marketing campaigns, analyze engagement metrics, improve reach, and convert followers into potential customers. This course is ideal for digital marketers, entrepreneurs, social media managers, content creators, and business professionals.

Syllabus

  • Untitled Module
    • Learn the core concepts of Twitter marketing, create a professional Twitter account, and understand essential platform features including hashtags, retweets, and profile setup for business growth.
  • Building Your Twitter Presence
    • Develop a results-driven Twitter marketing strategy, improve audience targeting, increase brand visibility, and create engagement-focused campaigns for follower growth and customer acquisition.
  • Audience Engagement and Growth
    • Discover techniques to improve audience engagement, increase tweet reach, optimize Twitter campaigns, and convert followers into qualified leads using targeted marketing methods.
  • Analytics, Tools, and Best Practices
    • Explore Twitter analytics tools, website integration methods, campaign tracking techniques, and best practices to optimize Twitter marketing performance and measure business impact.

Taught by

EDUCBA

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