Overview

Google, IBM & Meta Certificates – 40% Off

One plan covers every Professional Certificate on Coursera.

Social media marketing today requires more than publishing content—it requires a coordinated approach to brand strategy, audience engagement, paid advertising, analytics, and AI-powered workflows. In this course, you’ll build practical skills for planning and executing social media marketing across Facebook, Instagram, LinkedIn, TikTok, X, Pinterest, Snap, Quora, Reddit, and ShareChat. You’ll explore content marketing, brand identity, audience psychology, paid social strategy, targeting, bidding, conversion tracking, and performance measurement. Through demonstrations and hands-on activities, you’ll learn to create and optimize campaigns using tools such as Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads Manager, Canva, ChatGPT, and Google Analytics. You’ll also apply AI marketing workflows to content creation, audience research, ad copy, campaign planning, and optimization. By the end of the course, you’ll be prepared to manage end-to-end organic and paid social media campaigns and make informed decisions about platforms, creative strategy, budgets, targeting, and performance.

Syllabus

Social Media Marketing Foundations and Branding

This module introduces social media marketing as a discipline and grounds learners in the brand identity, content strategy, and customer psychology that fuel every campaign. Learners will translate these foundations into a personal style guide and an early content roadmap.

Platforms, Paid Social Foundations, and AI Workflows

This module surveys the major social platforms, introduces paid social formats and budgeting, and shows how AI and workflow tools accelerate planning and production. Learners leave with a multi-platform plan and an AI-augmented workflow.

Organic Facebook Marketing and Community Building

This module focuses on organic Facebook reach, page design, posting strategy, and community engagement. Learners will set up a polished page, publish strategic content, and build a responsive community.

Facebook Ads End to End

This module is a full Facebook Ads program: structure, audiences, bidding, pixel and tracking, advanced campaign types, strategy, business manager, and policies. Learners will plan, build, optimize, and stay compliant on Facebook Ads.

Social Media Tools and AI-Powered Operations

This module surveys the social media tool ecosystem for managing, engaging, advertising, analyzing, and selling, then integrates ChatGPT into Meta Ads workflows. Learners will assemble a tool stack that fits their use case.

LinkedIn Advertising for B2B Reach

This module is a complete LinkedIn Ads program: ad formats, bidding, audience templates, conversion tracking, retargeting, and reporting. Learners will plan and run B2B-focused campaigns end to end.

Video and Visual Platform Advertising

This module covers paid advertising on the high-velocity visual platforms: TikTok, X, Pinterest, and Snap. Learners will set up business accounts, build creative, target audiences, and analyze results on each platform.

Community-Driven Platform Advertising

This module focuses on community-led platforms where context and conversation matter most: Quora, Reddit, and ShareChat. Learners will plan campaigns that respect each community and close out the course with a clear next-step plan.