Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Coursera

Full Digital Marketing Course 2026: SEO, Paid Ads, SMM, GTM!

Starweaver via Coursera

Overview

Google, IBM & Meta Certificates – 40% Off
One Coursera Plus subscription covers most Professional Certificates on Coursera.
Unlock All Certificates
Digital marketing today requires more than expertise in a single channel. Marketers need to understand how paid advertising, search, social media, analytics, content, and email work together to reach the right audiences and drive measurable results. This course provides digital marketers, business owners, freelancers, agency professionals, and aspiring marketers with a practical approach to building a complete digital marketing toolkit. You will explore Google Ads, Meta Ads, LinkedIn Ads, TikTok, X, Pinterest, search engine optimization (SEO), Google Analytics 4, Google Tag Manager, WordPress, content marketing, email marketing, and AI-assisted marketing workflows. Throughout the course, you will develop hands-on skills for planning, launching, tracking, and optimizing campaigns across paid and organic channels. You will learn how to build targeted advertising campaigns, improve search visibility, implement conversion tracking and analytics, create social and content strategies, and develop email marketing campaigns using industry-relevant tools. Hands-on labs, applied assessments, and a course-end project will give you opportunities to put these skills into practice. By the end of the course, you will be able to select the right channels for different marketing objectives and build a 90-day multi-channel marketing plan that integrates paid ads, SEO, social media, content, email, budgets, KPIs, and analytics.

Syllabus

  • Google Ads
    • Run end-to-end Google Ads campaigns across Search, Display, Video, Shopping, Demand Gen, App, and Performance Max. Covers account setup, keywords, ad formats, bidding, conversion tracking, remarketing, asset studio, Gemini AI, billing, and certification.
  • Meta Ads and Business Manager
    • Build a Facebook business presence and run Meta ad campaigns end to end. Covers Facebook Marketing, online community building, ad campaign creation, audience targeting, the Meta pixel, business manager, ad policies, and integrations with ChatGPT.
  • LinkedIn Ads for B2B Reach
    • Run LinkedIn ad campaigns to reach professional audiences. Covers ad formats, bidding strategy, audience templates, conversion tracking, retargeting, lead gen, and reports.
  • Search Engine Optimization (SEO)
    • Plan and execute SEO end to end, from foundations to advanced auditing. Covers keyword research, on-page, off-page, technical SEO, user experience, Google algorithms, SEMRush, Search Console, manual SEO audits, backlinks, local SEO, and Google Maps ranking.
  • Social Media Marketing and AI for Social
    • Build a working social media marketing capability across major platforms. Covers branding and content, platform-specific tactics, paid social, social media strategy, AI for social media, and workflow optimization.
  • Paid Social: TikTok, X, and Pinterest Ads
    • Run paid social campaigns on TikTok, X, and Pinterest. Covers each platform's account setup, ad formats, targeting, creative, conversion tracking, and reporting.
  • Google Tag Manager
    • Install and configure Google Tag Manager, then implement tags, triggers, and variables to track marketing performance across your site.
  • WordPress, Content Marketing, and Email Marketing
    • Ship websites with WordPress, plan and produce content marketing, integrate ChatGPT/AI tools, and run email marketing campaigns end to end.

Taught by

Starweaver and Tanmoy Das

Reviews

Start your review of Full Digital Marketing Course 2026: SEO, Paid Ads, SMM, GTM!

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Someone learning on their laptop while sitting on the floor.