Overview

Google, IBM & Meta Certificates – 40% Off

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This Google Ads Mastery: Search to Performance Max course is a complete PPC course for performance marketers who want to run profitable paid search campaigns. You will learn how the ad auction, Ad Rank, and Quality Score determine which search ads win, how to structure accounts and campaigns, and how to conduct keyword research in Google Ads Manager using Keyword Planner with the appropriate match types and negative keyword lists. You will build Responsive Search Ads and Dynamic Search Ads, apply the full ad extensions library, and produce image and video creative in Asset Studio. You will also master Google Ads bidding, from Manual CPC to Target CPA and Target ROAS, along with budgets and forecasting. The course then covers the Google Display Network, conversion tracking, and every specialized campaign type. You will layer Affinity, In-Market, Topic, Placement, and Custom audience targeting on Display campaigns, implement conversion tracking across web, app, phone, and offline sources, and interpret results through attribution models and saved reports. You will build remarketing campaigns with Audience Manager, Customer Match, and GA4 audiences, then automate processes using rules and Google Ads Scripts. The final module covers YouTube ads, Shopping ads with Google Merchant Center, App and Demand Gen campaigns, Google Ads Performance Max, and Google Ads AI with Gemini. By the end, you will have a portfolio of real campaign work.

Syllabus

Google Ads Foundations and Account Operations
- This module introduces Google Ads as a platform, the auction and Ad Rank model, and the account hierarchy every advertiser works inside. Learners then walk through search campaign creation, billing, the Google Ads Editor, manager accounts, and the official resources and certifications that round out an advertiser's toolkit.
Keyword Strategy and Search Ad Formats
- This module teaches keyword strategy as the foundation of profitable search campaigns. Learners cover keyword research, match types, negative keywords, and search term analysis, then move into the responsive and dynamic search ad formats.
Ad Extensions, Dynamic Insertion, and Creative Studio
- This module covers everything that surrounds the ad headline. Learners walk through the full extensions library, dynamic insertion features, and the Asset Studio for image and video creative production at scale.
Bidding Strategies and Budget Planning
- This module teaches the bidding side of Google Ads. Learners cover manual bidding, the full smart bidding library, target-based bidding, specialized strategies for impression share and reach, and the tools that plan budgets at the account level.
Display Network Campaigns
- This module teaches the Google Display Network as the upper-funnel demand engine. Learners cover audience-based and behavior-based targeting, custom audiences, placements, and end-to-end Standard Display Campaign creation.
Conversion Tracking, Attribution, and Reports
- This module covers the measurement layer that makes Google Ads accountable. Learners cover conversion tracking across web, app, phone, and offline sources, then move into value rules, custom variables, attribution, and the predefined reporting suite.
Remarketing, Audiences, and the Shared Library
- This module covers remarketing across campaign types and the shared library that supports the rest of the account. Learners build remarketing audiences, configure remarketing campaigns, and manage location, brand, and exclusion lists used everywhere.
Specialized Campaigns, Asset Tools, and AI
- This module covers the specialized campaign types that complete the Google Ads platform. Learners run video on YouTube, shopping with Merchant Center, app and Demand Gen campaigns, the planning suite, business data tools, and the AI surface including Gemini AI inside Google Ads.