Paid Advertising Course: Google, Meta, LinkedIn & More

Paid advertising now spans a wide range of platforms, each with its own audiences, campaign structures, targeting options, and advertising tools. This course gives digital marketers, paid-media specialists, small-business owners, freelancers, agency professionals, and aspiring performance marketers a practical approach to advertising across 11 major platforms: Google, Facebook (Meta), Microsoft, LinkedIn, TikTok, X, Pinterest, Quora, Reddit, ShareChat, and Snapchat. You will learn how to plan, launch, track, and optimize campaigns while developing the ability to choose the right platform based on audience and campaign objectives. Throughout the course, you will build hands-on skills in campaign setup, audience targeting, custom audiences, ad creative, bidding, conversion tracking, pixels and UET implementation, reporting, and budget optimization. Practical labs, assessments, and platform-specific activities will help you apply these skills across the full advertising stack. By the end of the course, you will be able to plan and manage paid campaigns across multiple platforms and complete a multi-platform paid campaign plan by selecting platforms, defining objectives and audiences, developing creative briefs, and outlining performance tracking.