Digital Marketing: SEO, PPC & Social Media

Overview

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Learn how to combine SEO, PPC, and social media marketing to build powerful digital campaigns that drive traffic, engagement, and measurable results. This course provides a complete introduction to digital marketing, helping you understand how businesses use online channels to reach modern audiences. You will explore how digital marketing has evolved and why search engines play a critical role in online visibility. You will begin by learning the fundamentals of Search Engine Optimization (SEO), including how search engines work and how businesses improve organic rankings to attract traffic. The course then introduces Pay-Per-Click (PPC) advertising, showing how paid campaigns generate targeted website visits and support lead generation. You will also explore Social Media Marketing (SMM) strategies used to build brand awareness, engage audiences, and strengthen customer relationships across platforms. A key focus of the course is integration and performance. You will learn how to evaluate campaigns using Return on Investment (ROI) and understand how SEO, PPC, and social media work together to achieve business goals. By the end of the course, you will be able to analyze digital marketing strategies, optimize campaigns, and make data-driven decisions to improve online performance.

Syllabus

Foundations of Digital Marketing and SEO

This module introduces the core concepts of digital marketing and explains how online technologies have transformed modern marketing strategies. Learners explore the growth of digital marketing, understand key drivers influencing its expansion, and examine the fundamentals of Search Engine Optimization (SEO). By the end of this module, learners will understand how search engines work and how businesses use SEO to improve website visibility and attract organic traffic.

Search and Paid Marketing Strategies

This module focuses on key digital marketing strategies including Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, and Social Media Marketing (SMM). Learners explore the benefits and limitations of SEO, understand how PPC campaigns drive targeted website traffic, and examine how social media platforms support brand promotion and customer engagement. The module also introduces methods for evaluating marketing performance using Return on Investment (ROI).