Market Segmentation Courses and Certifications

NPTEL-NOC IITM

Segmentation Deep Dive: Product and Market Segmentation Strategies

Explore methodological approaches to product and market segmentation, including quantitative techniques, matrix construction, and assessment strategies for effective market positioning.

• YouTube
• 52 minutes
• Self-Paced
• Free Video

NPTEL-NOC IITM

Market and Product Segmentation

Explore market segmentation strategies across income levels, using descriptors and models to effectively target business customers and localize global brands.

• YouTube
• 46 minutes
• Self-Paced
• Free Video

The "Who" of the Marketing Strategy:Segmentation & Targeting

Learn to segment a market and choose target customers: understand consumer needs, craft and execute a marketing strategy, and capture value to drive profitability.

• Coursera
• 58 minutes
• Self-Paced
• Paid Course

Segmenting the Market with Jagdish Sheth

This course is all about how to segment the market to take advantage of market heterogeneity. The course will review different bases for market segmentation including demographics, psychographics, and lifestyles. We will also review segmentation by produ…

• Coursera
• 3 weeks, 2 hours a week
• Self-Paced
• Paid Course

Fundamentals of Customers and Competition, with Goldman Sachs 10,000 Women

18 ratings

Analyze your customers' buying process and competitors to build a clear Customer Value Proposition, using market segmentation, competitive advantage and a pricing strategy for growth.

• Coursera
• 4 hours 33 minutes
• Self-Paced
• Free Online Course

NPTEL-NOC IITM

Customer Typologies

Explore customer typologies through demographics, geography, behavior, culture, and psychography, and understand strategic customer relationships in digital ecosystems.

• YouTube
• 47 minutes
• Self-Paced
• Free Video

App Marketing

10 ratings at Udacity

This course will help you organize a strategy of identifying your perfect user, and teach you how to grow your user base by focusing your product on their needs.

• Udacity
• 24 hours
• Self-Paced
• Free Online Course

Análise de Segmentação de Mercado

Ensina a segmentar mercados com análise exploratória, estatística e algoritmos de clusterização para identificar grupos de clientes e orientar estratégias.

• Coursera
• 4 weeks, 7 hours a week
• Self-Paced
• Paid Course

Developing a Winning Marketing Strategy

1783 ratings at Coursera

Learn how marketing creates value: apply segmentation, targeting and positioning, build brand equity, evaluate brand extensions, and develop a marketing plan proposal.

• Coursera
• 4 weeks, 4 hours a week
• Self-Paced
• Paid Course

Marketing Intelligence Foundations

Turn demographic, psychographic, behavioral, interview, and secondary evidence into focused market segments and actionable customer personas.

• CodeSignal
• 1 hour
• Self-Paced
• Free Certificate

Marketing Technology Series: DMP Strategy

Discover the role of a Data Management Platform (DMP) and how it allows brands to develop digital audience segments and use data to optimise paid media and experience personalisation.

• OpenLearning
• 6 hours
• Self-Paced
• Paid Course

Positioning: What you need for a successful Marketing Strategy

986 ratings at Coursera

Learn to position a product: analyze the market environment, segment the market with clear criteria, build a differential value proposition, and apply practical positioning tools.

• Coursera
• 4 weeks, 3 hours a week
• Self-Paced
• Paid Course

The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy

1105 ratings at Coursera

Learn hotel revenue management fundamentals: manage booking curves and yielding, build market segmentation, link forecasting to budgeting, and choose pricing strategies while avoiding common pricing mistakes.

• Coursera
• 4 weeks, 2 hours a week
• Self-Paced
• Paid Course

Brand Identity and Strategy

909 ratings at Coursera

Build a brand step by step: segment consumers with the iceberg model, write positioning statements and perceptual maps, assemble a brand house, choose names, colors, logos.

• Coursera
• 5 weeks, 3 hours a week
• Self-Paced
• Paid Course

Fundamentals of Marketing Strategy

336 ratings at Coursera

Audit the micro and macro marketing environments, then apply the segmentation, targeting and positioning model to design and implement a marketing strategy.

• Coursera
• 3 weeks, 2 hours a week
• Self-Paced
• Paid Course