Market Segmentation Courses and Certifications

NPTEL-NOC IITM

Segmentation Deep Dive: Product and Market Segmentation Strategies

Explore methodological approaches to product and market segmentation, including quantitative techniques, matrix construction, and assessment strategies for effective market positioning.

• YouTube
• 52 minutes
• On-Demand
• Free Video

NPTEL-NOC IITM

Market and Product Segmentation

Explore market segmentation strategies across income levels, using descriptors and models to effectively target business customers and localize global brands.

• YouTube
• 46 minutes
• On-Demand
• Free Video

The "Who" of the Marketing Strategy:Segmentation & Targeting

Dive into strategic marketing, learning to understand markets, meet consumer needs, craft clear strategies, and drive profitability. Gain skills to define and implement effective marketing approaches.

• Coursera
• 58 minutes
• On-Demand
• Paid Course

Segmentation for Management Consultants & Business Analysts

158 ratings at Udemy

A practical guide on how to analyze segments of customers during consulting projects

• Udemy
• 4 hours 14 minutes
• On-Demand
• Paid Course

TECEP Advertising: Study Guide & Test Prep

Comprehensive guide for TECEP Advertising exam, covering key concepts, strategies, and practical applications in marketing communication through engaging video and text lessons.

• Study.com
• 14 hours
• On-Demand
• Paid Course

Fundamentals of Customers and Competition, with Goldman Sachs 10,000 Women

17 reviews

Explore customer buying processes, market segmentation, and competitive analysis to develop a compelling Customer Value Proposition and pricing strategy for business growth.

• Coursera
• 4 hours 33 minutes
• On-Demand
• Paid Course

NPTEL-NOC IITM

Customer Typologies

Explore customer typologies through demographics, geography, behavior, culture, and psychography, and understand strategic customer relationships in digital ecosystems.

• YouTube
• 47 minutes
• On-Demand
• Free Video

Innovation for Entrepreneurs: From Idea to Marketplace

8 reviews

Develop strategies to bring innovations to market, from idea generation to commercialization. Learn key indicators, critical steps, and valuable strategies for entrepreneurs to establish competitive advantage.

• Coursera
• 11 hours
• On-Demand
• Paid Course

Cluster Analysis in R

13 ratings at DataCamp

Develop a strong intuition for how hierarchical and k-means clustering work and learn how to apply them to extract insights from your data.

• DataCamp
• 4 hours
• On-Demand
• Free Trial Available

AI Product Marketing Certification

AI certification teaching product marketer how to apply AI for segmentation, messaging, and GTM strategy with practical tools and frameworks.

• Pragmatic Institute
• 1 week
• On-Demand
• Paid Course

Labroots

Driving Sustainable Pharmacogenomics Sample Volume - Market Segmentation and Penetration Strategies

Discover strategies for scaling pharmacogenomics testing through effective sample acquisition and market penetration in personalized medicine.

• YouTube
• 46 minutes
• On-Demand
• Free Video

Supply Chain Management: A Decision-Making Framework

7 reviews

Learn how to make rational and confident supply chain decisions, by understanding how they impact the finance, market and strategy of your company.

• edX
• 10 weeks, 6-8 hours a week
• On-Demand
• Free Online Course (Audit)

Positioning: What you need for a successful Marketing Strategy

982 ratings at Coursera

Aprenda a posicionar eficazmente seu produto, identificar segmentos-alvo e criar uma proposta de valor diferenciada para uma estratégia de marketing bem-sucedida.

• Coursera
• 10 hours 58 minutes
• On-Demand
• Paid Course

Hotel Management - Revenue Management for Beginners

1438 ratings at Udemy

Hotel Revenue Management | Concepts of Yield Management | Market Segmentation | Pricing Strategies | Tools | Indices |

• Udemy
• 1 hour 53 minutes
• On-Demand
• Paid Course

SMstudy® Marketing Strategy Associate certification course

1391 ratings at Udemy

Overview of Marketing Strategy. Get free SMstudy® Certified Marketing Strategy Associate Certification with this course.

• Udemy
• 2 hours 23 minutes
• On-Demand
• Free Online Course