Learn to develop practical knowledge of Data Management Platform (DMP) functionality and its critical role within marketing technology ecosystems through this comprehensive 6-hour course. Master the fundamentals of importing data into DMPs and defining precise audience segments for targeted marketing campaigns. Explore advanced techniques for passing segments to relevant technologies for activation and campaign execution. Build hands-on skills in responding to real-world DMP use cases and scenarios. Gain the expertise needed to strategically implement and optimize DMP solutions as part of an integrated marketing technology stack.
Overview
Syllabus
- Develop a practical knowledge of the function of a DMP
- Understand the importance of a DMP in a marketing technology ecosystem
- Develop a working knowledge of how to import data into a DMP and define audience segments
- Understand how to pass segments to relevant technologies for activation
- Demonstrate skills in responding to DMP use cases
Taught by
Venntifact
