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OpenLearning

Marketing Technology Series: DMP Strategy

via OpenLearning

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Overview

Syllabus

  • Develop a practical knowledge of the function of a DMP
  • Understand the importance of a DMP in a marketing technology ecosystem
  • Develop a working knowledge of how to import data into a DMP and define audience segments
  • Understand how to pass segments to relevant technologies for activation
  • Demonstrate skills in responding to DMP use cases

Taught by

Venntifact

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