Marketing Technology Series: DMP Strategy

Overview

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Go under the hood of AI — neural networks, real-world applications & more. Designed by UNSW experts.

Learn to develop practical knowledge of Data Management Platform (DMP) functionality and its critical role within marketing technology ecosystems through this comprehensive 6-hour course. Master the fundamentals of importing data into DMPs and defining precise audience segments for targeted marketing campaigns. Explore advanced techniques for passing segments to relevant technologies for activation and campaign execution. Build hands-on skills in responding to real-world DMP use cases and scenarios. Gain the expertise needed to strategically implement and optimize DMP solutions as part of an integrated marketing technology stack.

Syllabus

Develop a practical knowledge of the function of a DMP
Understand the importance of a DMP in a marketing technology ecosystem
Develop a working knowledge of how to import data into a DMP and define audience segments
Understand how to pass segments to relevant technologies for activation
Demonstrate skills in responding to DMP use cases