Name: Marketing Data and Technology
Price: -1 USD

Marketing Data and Technology

Overview

Apply data analysis techniques to assess marketing effectiveness. Learn Google Analytics fundamentals, KPI measurement, and A/B testing to improve engagement, boost conversions, and make informed marketing decisions.

Syllabus

Introduction to Marketing Data and Technology

This lesson will introduce you to the course, the prerequisites needed to be successful, and provide a preview of the project.

Marketing Data for Your Business

This lesson provides an overview of the types of data used in digital marketing and how data can shape business strategies.

AB Testing and Attribution Models

In this lesson, you will learn how to track data along with the role that AB testing plays in digital marketing and how it can be used in conjunction with attribution models.

Google Analytics (Part 1) - Getting Started & Audience

Google Analytics is a very powerful platform that can help you to understand and track how users interact with your website.

Google Analytics (Part 2) - Acquisition, Behaviors, and Conversion Tracking

In this lesson, you will learn how to assess where your users came from in the first place, or, through which marketing channel you acquired them and how to understand your marketing channels.

Marketing Technology and eCommerce

This lesson focuses on the various technologies used in digital marketing, including platforms and tools for eCommerce.

The Future of Digital Marketing

In this lesson, you will learn about newly emerging marketing trends and technologies, and look at how agile marketing principles can be used in digital marketing.