Overview

Unlock data-driven marketing wins in just a few hours by mastering Google Analytics quick hacks and custom insights. This hands-on course will help you read key reports, interpret engagement metrics, and apply practical optimizations — before moving on to UTM tracking, custom segments, and conversion funnel analysis. With real-world case studies, interactive simulations, and AI-graded assignments, you’ll walk away ready to make smarter, faster marketing decisions. The journey begins with quick wins through default Google Analytics tools, where you’ll discover how to evaluate traffic, engagement, and user flow to spot immediate optimization opportunities. Then, you’ll move into custom hacks and deeper attribution strategies, learning how to track campaigns with UTM parameters, design custom audience segments, and map conversion funnels to refine your marketing ROI. By the end, you will… -Evaluate user behavior patterns and recommend changes to boost conversions or engagement -Monitor key KPIs like bounce rate, sessions, and conversions to inform decisions -Build a dashboard with at least 3 custom metrics to track campaign performance -Design audience segments for targeted marketing strategies -Generate three actionable recommendations based on analytics trends -Interpret A/B testing results to select the most effective landing pages This course is ideal for… -Digital marketers aiming to optimize campaigns and funnels using GA data -Performance marketers and analysts looking for quick wins with limited time -Marketing managers who want actionable dashboards and reporting insights -Freelancers and small-business marketers eager to boost ROI with GA hacks Disclaimer: This course is an independent educational resource developed by Board Infinity and is not affiliated with, endorsed by, sponsored by, or officially associated with Alphabet Inc. or any of its subsidiaries or affiliates. This course is not an official preparation material of Alphabet Inc. All trademarks, service marks, and company names mentioned are the property of their respective owners and are used for identification purposes only.

Syllabus

Getting Quick Wins with Google Analytics

In the first module, you’ll learn how to use Google Analytics’ built-in reports to uncover rapid insights that can improve marketing performance right away. You’ll explore traffic acquisition reports to identify top-performing channels, examine bounce rates and user flow patterns to detect drop-off points, and compare landing page performance to refine your content strategy. Through videos, case-based readings, and interactive tools, you’ll practice interpreting key metrics and diagnosing engagement issues. This module equips you with practical quick wins that create an immediate impact—while laying the groundwork for deeper customizations and advanced strategies in the next module.

Hacks and Customizations for Better Marketing Insight

In the second module, you’ll move beyond Google Analytics’ default reports and discover how to unlock deeper insights with custom tools and strategies. You’ll learn how to create UTM parameters to track campaign performance across platforms, build and apply custom audience segments, and analyze multi-channel conversion paths to refine your marketing funnel. Through hands-on simulations, interactive builders, and real-world case studies, you’ll practice tailoring Google Analytics to your unique marketing goals. This module equips you with the skills to personalize insights, improve attribution accuracy, and design data-driven strategies for higher ROI.