Marketing Analytics Mastery: KPIs, Funnels & Growth

Overview

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What separates a good marketer from a great one? The ability to turn data into decisions. That's exactly what you’ll learn in this course. Marketing Analytics Mastery is designed to take you from feeling overwhelmed by data to making confident, insight-driven decisions. You'll start with the fundamentals - understanding marketing metrics, the AARRR framework, and customer acquisition, before moving to essential techniques like RFM Analysis, funnel analysis, and A/B testing. Then dig into revenue strategy, unit economics, and product analytics using Mixpanel, Google Analytics and Excel, drawing on datasets and examples from real business scenarios. By the end, you'll calculate CAC, LTV, and ROAS, create customer segments, analyze full funnels, and use data to make better marketing decisions. What sets this course apart is its focus on actionable analytics equipping you to optimize campaigns, segment customers, and drive growth using real-world data Perfect for marketers, business analysts, product managers, and entrepreneurs who want to make data-driven decisions. Enroll now to turn insights into impact and decisions into growth.

Syllabus

Advanced Marketing Analytics and Performance Metrics

This module introduces the fundamentals of marketing analytics, key metrics, and frameworks like STP and AARRR to help you understand user behavior through funnels and real-world examples.

Customer Acquisition, Segmentation, and Campaign Analytics

This module covers customer acquisition, campaign performance, attribution, A/B testing, and segmentation techniques like RFM analysis to improve targeting and marketing efficiency.

Strategic Revenue and Business Performance Analytics

This module focuses on revenue and business performance analytics including ARPU, LTV, CAC, unit economics, and profitability frameworks to evaluate sustainable business growth.

Product Analytics, Funnels, and Profitability Insights

This module explores product analytics using tools like Mixpanel, including funnels, cohorts, retention analysis, and pricing strategies to optimize product performance and revenue.