This course will help you organize a strategy of identifying your perfect user, and teach you how to grow your user base by focusing your product on their needs.
Overview
Syllabus
- Understand the User
- Understand your users, develop a market segmentation plan, position your product, and create a value proposition.
- Pre-Launch
- Learn how to prepare for a successful product launch with Steve Chen, co-founder of YouTube.
- Launch!
- Manage the launch process by creating a strong social media presence, getting media attention, and building your user base.
- Customer Acquisition
- Grow your customer base through Google AdWords, direct media buying, social platforms, email campaigns, and other channels.
- Measurement Fundamentals
- Track the performance of your marketing plan by analyzing data and collecting user feedback.
Taught by
Lauren Castellano and Roni Bonjack
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Reviews
4.7 rating, based on 3 Class Central reviews
4.8 rating at Udacity based on 4 ratings
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The course teaches some of the crucial and main strategies to go after when you are seriously looking to bring more users in and want them to retain.
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I like this course a lot, I think it gives a lot of info and and tools to use when launching an app, all very valuable and useful for startups!!
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Very very useful for startups, loved it. Lots of greatly presented content, easy to follow, and highly actionable. No filler, luckily.
