Customer Insights Courses and Certifications

Customer Insights: Quantitative Techniques

33 ratings at Coursera

Use quantitative research to vet new product ideas: run concept tests and conjoint analysis, design surveys, test market at small scale, and forecast sales and pricing.

• Coursera
• 5 weeks, 3 hours a week
• Self-Paced
• Paid Course

Coursera

GenAI for Customer Insights

Use generative AI on customer data: collect and analyze feedback, segment customers for personalized interactions, predict emerging trends, and turn insights into business strategies.

• Coursera
• 2 hours 30 minutes
• Self-Paced
• Paid Course

Coursera

GenAI for Customer Analytics and Insights with JUNE

Set up June's platform for data collection, generate AI-powered customer analytics reports, and apply the resulting insights to strategic product and growth decisions.

• Coursera
• 2 hours 36 minutes
• Self-Paced
• Paid Course

Customer Behavior and Analytics

Apply choice modeling, conjoint analysis, propensity weighting, multidimensional scaling, factor analysis, and marketing mix models in Python to guide pricing, positioning, and budget decisions.

• Udacity
• 17 hours
• Self-Paced
• Paid Course

Coursera

Create a Customer Satisfaction Survey in Qualtrics

14 ratings at Coursera

Build a basic customer satisfaction survey in Qualtrics to measure how different customer segments feel about a business, product, or service line.

• Coursera
• 1 hour 55 minutes
• Self-Paced
• Paid Course

Using Microsoft Copilot to Understand Your Customer

13 ratings at Coursera

Train Microsoft Copilot on marketing data to generate customer personas, segments and insight reports, then sharpen targeting across SEO, paid search and social.

• Coursera
• 4 weeks, 4 hours a week
• Self-Paced
• Paid Course

Measuring Customer Satisfaction

Learn how to measure customer satisfaction using key metrics and methods, then interpret the resulting data.

• Study.com
• 2 hours
• Self-Paced
• Paid Course

Coursera Career Certificate

GenAI for Marketing and Customer Insights

228 ratings at Coursera

Apply generative AI across marketing: build targeted campaigns, personalized emails, social and dynamic ads, customer journey maps, and analytics-driven customer insights with tools like ChatGPT.

• Coursera
• 4 weeks, 10 hours a week
• Self-Paced
• Paid Course
• 16 courses

Customer-Led Growth: Feedback, Metrics, and Retention

3 ratings at Udemy

Turn customer insights into product decisions, retention gains, & advocacy using JTBD, VoC, NPS/CSAT, & cohort analysis

• Udemy
• 2 hours
• Self-Paced
• Paid Course

University of Arizona

Customer-Focused Entrepreneurship: Insights & Recovery

Turn customer feedback into action: interpret and present survey results, use active listening to uncover unspoken needs, and rebuild trust after service breakdowns.

• Coursera
• 5 weeks, 2 hours a week
• Self-Paced
• Paid Course

Packt

Customer Insights and Personalization with Machine Learning

Analyze customer sentiment from social media, predict behavior with random forests and neural networks, build recommendation systems, and segment customers using K-means clustering.

• Coursera
• 4 weeks, 1 hour a week
• Self-Paced
• Paid Course

Apply AI: Analyze Customer Reviews

Learn to apply AI tools to customer reviews, turning written feedback into insights about what customers think of a product or service.

• Cisco Networking Academy
• 9 hours
• Self-Paced
• Free Certificate

Find Insights with AI

Transform raw customer feedback into actionable insights with AI-powered thematic analysis, selecting tools strategically, validating outputs, and applying human oversight.

• Cisco Networking Academy
• 6 hours
• Self-Paced
• Free Certificate

State Bank of India

EMBRACING FRICTION : UNLOCKING INSIGHTS FOR FINANCIAL SERVICES

Constructive friction can encourage customers to pause and review important financial choices, such as investment commitments or loan applications. In the financial services context the concept focuse

• edX
• 5 weeks, 1-2 hours a week
• Self-Paced
• Free Online Course (Audit)

Case Study: Analyzing Customer Churn in Power BI

7323 ratings at DataCamp

Are you ready to apply your Power BI skills to a real-world dataset?

• DataCamp
• 3 hours
• Self-Paced
• Free Trial Available