Market Analysis Courses and Certifications

Market Analysis

Build a business case: segment markets, find a beachhead, calculate TAM, define the product, analyze value propositions and competitors, and complete a Business Model Canvas.

• Coursera
• 6 weeks, 2 hours a week
• Self-Paced
• Paid Course

Marketing Management Essentials: Market Analysis

15 ratings at Coursera

Apply the 5C framework — customers, competitors, collaborators, context and company — to read a market, assess opportunities and make informed marketing decisions.

• Coursera
• 2 hours
• Self-Paced
• Paid Course

Coursera

Market Analysis and Trend Forecasting with Data

Build defensible market forecasts and entry recommendations: size markets with TAM, SAM and SOM, apply moving averages and exponential smoothing, and score opportunities in executive briefs.

• Coursera
• 4 weeks, 2 hours a week
• Self-Paced
• Paid Course

Startups Market Study & Competitive Analysis

Judge whether a start-up has a real market: size it with TAM, SAM and SOM, run primary and secondary research, and map rivals with a competitive matrix.

• Coursera
• 3 weeks, 1 hour a week
• Self-Paced
• Paid Course

AI for Market Analysis & Business Strategy

4 ratings at Udemy

Use AI tools, forecasting, SWOT/PESTEL & competitive intel to build faster, data-driven market strategy—no coding needed

• Udemy
• 2 hours
• Self-Paced
• Paid Course

AI-Assisted Product Launch

387 ratings at DataCamp

Expanding into uncharted territory is a big step for any EV manufacturer!

• DataCamp
• 1 hour
• Self-Paced
• Free Trial Available

NPTEL-NOC IITM

Industry, Market and Business Analysis - Key Concepts and Strategies

Explore key market concepts, industry forces, and opportunity analysis to enhance business understanding and strategic decision-making.

• YouTube
• 46 minutes
• Self-Paced
• Free Video

Coursera

Analyze Markets: Growth, Trends, and Opportunity

Size markets using the TAM, SAM, and SOM framework and calculate year-over-year growth in spreadsheet exercises, visualizing trends to spot high-growth segments.

• Coursera
• 2 weeks, 1 hour a week
• Self-Paced
• Paid Course

Coursera

Analyze Markets: Go/No-Go Decisions

Calculate and visualize competitive market share trends, then score market attractiveness with a structured entry scorecard to defend a go/no-go recommendation.

• Coursera
• 2 weeks, 1 hour a week
• Self-Paced
• Paid Course

Analyzing the Business Environment

Analyze the cultural, social, and political forces shaping purchasing decisions, weigh internal and external market factors, and build strategic marketing plans for global markets.

• Coursera
• 3 hours
• Self-Paced
• Paid Course

Supply Market Analysis

170 ratings at Coursera

Evaluate supply markets with seven tools: PESTLE at macro level, supply market segmentation and Five Forces at industry level, SWOT and financial analysis at supplier level.

• Coursera
• 3 weeks, 2 hours a week
• Self-Paced
• Paid Course

Essentials of Market Research is a practical online course that introduces key methods for market research and competitive analysis in B2B environments. Participants learn to size markets (TAM, SAM, S

• Aalto University Executive Education
• 14 hours
• Self-Paced
• Paid Course

Coursera

Uncover Market Trends with Data Analysis

Distinguish lasting market trends from short-lived fads and analyze time-series data for seasonal patterns and peak periods, then communicate findings through clear, annotated charts.

• Coursera
• 2 weeks, 1 hour a week
• Self-Paced
• Paid Course

Marketing Analysis - Where Theory Meets Practice

Semrush's new Marketing Analysis course provides the foundational knowledge necessary to analyze any market and build a surefire marketing strategy.

• Semrush Academy
• 2 hours 11 minutes
• Self-Paced
• Free Certificate

Market Basket Analysis in Python

276 ratings at DataCamp

What do Amazon product recommendations and Netflix movie suggestions have in common?

• DataCamp
• 4 hours
• Self-Paced
• Free Trial Available