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IE Business School

Marketing Management Essentials: Market Analysis

IE Business School via Coursera

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Overview

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In this course, you will discover the essentials of marketing management in a concise course that covers market analysis, strategy, and execution. Master the 5C analysis to understand the market and your company's position, enabling strategic decision-making and market opportunity assessment to elevate your marketing expertise efficiently.

Syllabus

  • Marketing Management Essentials: Market Analysis
    • In this course we will cover the importance of understanding customers, competitors, collaborators, context, and the company itself for making informed business decisions.

Taught by

Dushinka Karani

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4.5 rating at Coursera based on 13 ratings

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