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IE Business School

Market Research Essentials for Marketing Management

IE Business School via Coursera

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Overview

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In this course, you will gain a competitive edge with our focus on market research's pivotal role in business strategy. Learn to differentiate between data types, apply various research methods, and turn insights into actionable outcomes. Understand why data-driven decision-making is essential in today's business landscape and how it can propel your company forward.

Syllabus

  • Market Research Essentials for Marketing Management
    • In this course, we will explain why market research is crucial. Analysis alone is insufficient; new hypotheses need to be explored. This course covers different data types, such as primary and secondary, qualitative and quantitative, and various market research methods, enabling you to know when to apply each one.

Taught by

Dushinka Karani

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