Buyer Personas Courses and Certifications

Exposure Ninja

How To Market to Multiple Buyer Personas

Discover strategic approaches to effectively market to different customer types simultaneously, prioritizing audiences and connecting with diverse buyer personas to maximize conversions.

• YouTube
• 16 minutes
• Self-Paced
• Free Video

Growing Your Business With Startup Strategies

2 ratings at CreativeLive

Growing Your Business With Startup Strategies with Tal Shmueliand & Eyal Yassky

• CreativeLive
• 1 hour 34 minutes
• Self-Paced
• Paid Course

E-Commerce Estratégico

22 ratings

Aprende las estrategias fundamentales para guiar a tu negocio al uso de las herramientas de e-commerce y potencializa tus ventas a través del comercio electrónico.

• edX
• 5 weeks, 5-7 hours/week
• Self-Paced
• Free Online Course (Audit)

LinkedIn Marketing & Lead Generation Bootcamp for B2B Sales

4203 ratings at Udemy

16 Days to master LinkedIn marketing for lead generation and B2B sales. LinkedIn messaging templates included

• Udemy
• 12 hours 59 minutes
• Self-Paced
• Paid Course

Advanced Content Marketing Strategies and Tactics

Unlock advanced content marketing strategies that drive measurable business impact through strategic planning, audience insights, distribution tactics, and seasonal optimization.

• Coursera
• 9 hours 13 minutes
• Self-Paced
• Paid Course

Market Research and Competitive Analysis

49 ratings at Coursera

Gain insights into conducting effective market research and competitive analysis for product success, with a focus on B2B methodologies, consumer behavior, and AI market dynamics.

• Coursera
• 16 hours 23 minutes
• Self-Paced
• Paid Course

HubSpot

Sales Enablement

Develop a marketing-driven sales enablement strategy, aligning teams, connecting with buyers, using content effectively, and leveraging automation tools for continued customer success.

• Coursera
• 1 day 3 hours 2 minutes
• Self-Paced
• Paid Course

HubSpot

Inbound Sales

Learn to create a successful inbound sales strategy by connecting with promising leads, developing buyer personas, prioritizing active buyers, and designing personalized sales presentations to close deals effectively.

• Coursera
• 20 hours 38 minutes
• Self-Paced
• Paid Course

Foundations of Digital Social Selling

Discover how to transform traditional sales approaches into digital-first strategies through audience targeting, authentic relationship building, and trust-based engagement across social platforms.

• Coursera
• 3 hours 5 minutes
• Self-Paced
• Paid Course

Coursera

AI Content Creation and SEO Optimization

Master AI-driven content creation and SEO optimization to develop search-optimized content that engages users and drives conversions through strategic keyword alignment.

• Coursera
• 9 hours 20 minutes
• Self-Paced
• Paid Course

Coursera

Match Personas: Craft Engaging AI Content

Master audience-driven content creation by matching buyer personas to strategic formats like blogs, videos, and podcasts while crafting targeted titles that resonate.

• Coursera
• 2 hours 14 minutes
• Self-Paced
• Paid Course

Coursera Credential

Conjoint to Cluster: Survey Design and Segmentation

Master the full survey research workflow — from GDPR-compliant study design and unbiased questions to conjoint analysis, customer segmentation, and ROI evaluation, using real-world case studies.

• Coursera
• 4 weeks, 10 hours/week
• Self-Paced
• Paid Course
• 13 courses

Coursera

Customer Segmentation and Analytics

Master customer segmentation using RFM analysis, cross-tabulation, and persona-building to identify high-value cohorts, estimate revenue lift, and deliver actionable marketing strategies tied to business growth.

• Coursera
• 6 hours 33 minutes
• Self-Paced
• Paid Course

Coursera

Map Buyer Journey

Master strategic content creation by mapping buyer personas to the awareness, consideration, and decision stages using real-world examples from HubSpot, Salesforce, and Warby Parker.

• Coursera
• 1 hour 19 minutes
• Self-Paced
• Paid Course

Coursera

Plan and Score Content

Master data-driven content strategy through strategic roadmapping, persona alignment, and weighted scoring models to transform reactive content creation into predictable business success.

• Coursera
• 1 hour 34 minutes
• Self-Paced
• Paid Course