Market Research and Analysis

Overview

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Learn how to maximize your marketing success by understanding how research is used to collect and analyze the data that truly matters. This course teaches you how to determine which data is most valuable and how it can directly influence corporate strategy to identify the most profitable target markets. By the end of this course, you will be able to analyze how marketing research techniques inform data-driven decisions that create a competitive advantage.

Syllabus

Market Research and Analysis

To maximize the chances of success in any marketing effort, you must collect and analyze a lot of data. Determining which data is valuable and how it can be used is an invaluable tool. Marketing data directly influences corporate strategy in identifying the correct target markets to pursue and which are likely to be the most successful over time.