Market Research: Design Impactful Surveys

Overview

Transform your market research capabilities with strategic survey design that drives real business insights. This Short Course was created to help digital marketing professionals accomplish data-driven customer understanding that fuels marketing success. By completing this course, you'll be able to confidently choose between primary and secondary research methods for any marketing challenge, design unbiased survey questions that capture genuine customer interest, and implement professional surveys using industry-standard tools that you can deploy immediately in your marketing campaigns. By the end of this course, you will be able to: Explain the distinct purposes and characteristics of primary and secondary market research Apply survey design principles to draft questions that gauge customer interest This course is unique because it bridges strategic research thinking with hands-on tool implementation, ensuring you not only understand when and why to use different research approaches but can immediately execute professional surveys that generate actionable customer insights. To be successful in this project, you should have a background in basic marketing concepts and familiarity with Google Workspace tools.

Syllabus

Module 1: Understanding Market Research Approaches

Learners will explore the fundamental differences between primary and secondary research methods, understanding when and why to use each approach for different marketing challenges.

Module 2: Creating Customer Interest Surveys

Learners will implement professional survey design principles to create effective customer interest surveys using Google Forms that capture actionable marketing insights.