Market Research, CRM, and Social Media Management

Overview

You'll develop comprehensive skills in market research, customer relationship management, and social media strategy that digital marketing professionals use daily. Through hands-on practice with industry-standard tools like HubSpot CRM and social media monitoring platforms, you'll learn to design effective surveys, manage customer journeys, schedule content strategically, and track brand presence across digital channels. This integrated approach combines data analysis with customer engagement tactics, giving you the versatile skill set that modern marketing teams demand. You'll work with real-world scenarios that mirror the challenges digital marketing specialists face, from capturing leads to nurturing customer relationships through automated workflows. By the end, you'll confidently navigate CRM systems, create data-driven social media strategies, and measure marketing effectiveness using both quantitative metrics and qualitative insights. This course uniquely blends technical proficiency with strategic thinking, preparing you to contribute immediately to marketing teams in any industry.

Syllabus

Understanding Market Research Approaches

You will explore the fundamental differences between primary and secondary research methods, understanding when and why to use each approach for different marketing challenges.

Creating Customer Interest Surveys

You will implement professional survey design principles to create effective customer interest surveys using Google Forms that capture actionable marketing insights.

Understanding Customer Lifecycle Frameworks

You will explore customer lifecycle concepts and apply framework recognition skills to real digital marketing scenarios.

Creating and Managing Contact Records in HubSpot

You will gain hands-on experience creating comprehensive contact records and implementing systematic contact management processes in HubSpot CRM.

Popular Scheduling Tools Recognition

You will explore industry-standard scheduling platforms, evaluate their features, and develop criteria for tool selection in professional contexts.

Response Template Application

You will implement standardized response frameworks to handle customer interactions efficiently while maintaining brand consistency and CRM integration.

Quantitative and Qualitative Brand Measurement

You will distinguish between different measurement approaches for brand awareness, understanding when to apply quantitative metrics versus qualitative insights in real-world brand monitoring scenarios.

Social Media Monitoring Tools Application

You will systematically apply social media monitoring tools to capture and organize brand mentions into structured tracking systems that support ongoing analysis and strategic decision-making.

Project: Market Research, CRM, and Social Media Management

You will create a comprehensive market research and customer engagement strategy by integrating survey design, CRM management, social media scheduling, and brand monitoring skills. This project demonstrates the ability to execute end-to-end marketing research and customer relationship management tasks in a professional setting.