Drive Insightful Research

Drive Insightful Research: From Surveys to Strategic Recommendations is an intermediate course for marketing and product professionals who want to master the end-to-end market research process. This course goes beyond theory, teaching you how to gather consumer sentiment and translate it into concrete product strategies that drive business impact. You will learn to design and execute a professional 15-question survey in SurveyMonkey, crafting questions that uncover high-value insights, just as companies like LEGO and Airbnb do to inform their strategic pivots. The course then guides you through one of the most critical and often overlooked skills in research: synthesis. You will learn to combine primary survey data with secondary industry reports to build a robust, defensible narrative. The culmination of your work will be a compelling, 10-slide insights deck that doesn't just present data but uses it to recommend specific, actionable product tweaks. To succeed, learners should have a basic understanding of marketing principles and comfort with data concepts (e.g., averages, percentages). By the end of this course, you’ll have a repeatable framework for turning business uncertainty into data-driven action.