Market Research Courses and Certifications

Coursera

Survey Samples: Size and Methods

Master sampling strategies and calculate statistically valid sample sizes for market research, balancing rigor with real-world constraints to deliver trustworthy insights.

• Coursera
• 1 hour 47 minutes
• On-Demand
• Paid Course

Ohio Assessments for Educators - Marketing (026): Practice & Study Guide

Comprehensive study guide for Ohio marketing educators, covering principles, strategies, economics, business fundamentals, and education topics through engaging video lessons and self-assessment quizzes.

• Study.com
• 35 hours
• On-Demand
• Paid Course

Coursera

Automate Surveys for Smart Market Insights

Master conjoint analysis and workflow automation to transform market research efficiency and unlock deeper customer insights for strategic decision-making.

• Coursera
• 2 hours 15 minutes
• On-Demand
• Paid Course

Coursera

Drive Insightful Research

Master end-to-end market research by designing surveys, synthesizing data, and creating strategic recommendations that drive business impact like LEGO and Airbnb.

• Coursera
• 1 hour 31 minutes
• On-Demand
• Paid Course

Determining Market Size for Your Product or Service

284 ratings at LinkedIn Learning

Explore the market funnel framework, a three-step process for defining your target audience and sizing segments in terms investors can use and you can apply to your financial plan.

• LinkedIn Learning
• 33 minutes
• On-Demand
• Free Trial Available

Excel for Market Research Strategies

264 ratings at Udemy

Learn Excel Tools and Techniques for Data Analysis, Forecasting, and Solving Marketing Research Problems

• Udemy
• 2 hours 16 minutes
• On-Demand
• Paid Course

Market Research and Analysis for Tech Industries

11 ratings at Coursera

Learn market research techniques for tech industries, including consumer behavior, B2B markets, and data-driven strategies to align innovative products with critical customer needs.

• Coursera
• 18 hours 22 minutes
• On-Demand
• Paid Course

Identifying Your Target Market

163 ratings at LinkedIn Learning

Explore commonly used demographic and psychographic attributes for identifying your target market, and tips for developing your own business-specific market characteristics.

• LinkedIn Learning
• 43 minutes
• On-Demand
• Free Trial Available

AI-Powered Product Marketing and Market Research

131 ratings at Udemy

Product Marketing, Generative AI, Target Audience and ICPs, Marketing Communications, Content Marketing, AI Advertising

• Udemy
• 1 hour 21 minutes
• On-Demand
• Paid Course

Market Research for Product Management

114 ratings at Udemy

Product Management; Product Development; Human-Centric Innovation; Design Thinking; Market Research, Analytics, Analysis

• Udemy
• 3 hours 8 minutes
• On-Demand
• Paid Course

Coursera

ChatGPT for Beginners: Using AI for Market Research

94 ratings at Coursera

Explore AI-powered market research: Create surveys, polls, and multilingual content using ChatGPT. Learn to integrate this tool for efficient data collection and analysis in various industries.

• Coursera
• 2 hours 32 minutes
• On-Demand
• Paid Course

Defining and Segmenting Competition

41 ratings at LinkedIn Learning

Competitors are a sign of a thriving market. Learn strategies for identifying and evaluating competitors to discover where opportunities lie to fill gaps in the marketplace.

• LinkedIn Learning
• 33 minutes
• On-Demand
• Free Trial Available

Coursera

GenAI for Market Research Analysts

30 ratings at Coursera

Explore how GenAI revolutionizes market research with practical strategies for leveraging AI tools in data analysis, trend forecasting, customer segmentation, and competitive analysis.

• Coursera
• 2 hours 22 minutes
• On-Demand
• Paid Course

NITTTR

Marketing Engineering for Engineers

Master the integration of engineering design with marketing strategy to create market-ready innovations that bridge technical feasibility with customer needs and business success.

• Swayam
• 12 weeks
• On-Demand
• Free Online Course

Coursera

Market Research, CRM, and Social Media Management

Master market research, CRM systems like HubSpot, and social media strategy through hands-on practice with industry tools to drive customer engagement and measure brand effectiveness.

• Coursera
• 7 hours 18 minutes
• On-Demand
• Paid Course