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Zero To Mastery

Conduct a Choice-Based Conjoint Analysis for Netflix with Python

via Zero To Mastery

Overview

In this project-based course you'll be put into a scenario to assist Netflix in rejuvenating the streaming service's growth using Data Analysis and Python.
  • Gain hands-on experience in applying choice-based Conjoint Analysis for market research, focusing on understanding holistic consumer preferences.
  • Delve into real-world data analysis, using Python to explore consumer behavior for Netflix, a globally recognized brand.
  • Identify growth opportunities for Netflix by applying analytical skills to strategic business decision-making.
  • Experience the thrill of uncovering unexpected insights, emphasizing the critical role of data analysis in shaping business strategy.

Syllabus

  •   Introduction
    • Project Introduction
    • Project FAQ
    • Project Resources / Materials
    • Exercise: Meet Your Classmates and Instructor
    • Set Your Learning Streak Goal
  •   Let's Do It!
    • Problem Statement
    • Choice-Based Conjoint Analysis
    • Python - Directory and Libraries
    • Python - Preparing Data
    • Technical Process
    • Python - Regression Model
    • Python - Retrieving Partworths
    • Python - Customizing Visualization
    • Python - Looking at Specific Drivers
    • Python - Lollipop Chart
    • Python - Feature Coefficients
    • Python - Feature Importance
    • Python - Preparing Relative Importances
    • Python - Plotting Tree Maps
    • Project Update
    • Interaction Terms
    • Python - Interaction Terms
    • Python - Interaction Terms Results
    • Next Steps
    • Limitations of Conjoint Analysis
  •   Where To Go From Here?
    • Review This Project!

Taught by

Diogo Resende

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