International Marketing Courses and Certifications

International Marketing (国际营销)

A broad international marketing survey covering global markets, market research, brand positioning, pricing, channels, and digital communications.

• XuetangX
• Self-Paced
• Free Online Course

International Marketing

Analyze international marketing environments, conduct market research, segment and position target markets, and build product, pricing, channel and promotion strategies, including digital-economy methods.

• XuetangX
• Self-Paced
• Free Online Course

International Marketing

Unlock Global Markets with Confidence! Want to conquer international markets? Our International Marketing course equips you with cutting-edge strategies to navigate cultural nuances, digital trends, and global competition.

• XuetangX
• Self-Paced
• Free Online Course

Jiangxi University of Science and Technology

international marketing

Examines how cultural, economic, legal, and political differences shape marketing decisions across countries.

• XuetangX
• Self-Paced
• Free Online Course

Global Marketing: Building Iconic Brands

127 ratings at Coursera

Build a culturally focused global marketing plan: run an environmental analysis, size new markets, conduct a brand audit, set cultural positioning, and adapt or standardize the 4 P's.

• Coursera
• 5 weeks, 3 hours a week
• Self-Paced
• Paid Course

Global Impact: Multiculturalism

23 ratings at Coursera

Learn how culture shapes consumer decisions: profile Hispanic, Asian-American and Black consumer segments, craft bilingual advertising and branding, and lead multicultural workplace teams.

• Coursera
• 4 weeks, 3 hours a week
• Self-Paced
• Paid Course

Global Marketing: Cultural Frameworks

16 ratings at Coursera

Apply Hofstede's and Triandis' cultural frameworks to explain cross-cultural consumer behavior, plus the dynamic approach to culture, biculturalism, international assignments, and culture shock.

• Coursera
• 5 weeks, 3 hours a week
• Self-Paced
• Paid Course

国际市场营销学 | International Marketing

通过国际市场环境、调研、细分与4P策略，掌握企业进入不同经济文化环境时调整营销决策的基本方法。

• edX
• 9 weeks, 3-5 hours a week
• Self-Paced
• Free Certificate

Nestlé

Nestlé's Introduction to Marketing - with Abigail Laursen

15 ratings at Coursera

Explore global marketing in fast-moving consumer goods: size market opportunities, launch new products, define the role of a brand, and connect communications to business impact.

• Coursera
• 6 weeks, 1 hour a week
• Self-Paced
• Paid Course

Emerging Markets - Jagdish Sheth

Think local, act global: examine five ways emerging markets differ, ten implications for marketing practice, and a six-point framework replacing the glocal model.

• Coursera
• 4 weeks, 1 hour a week
• Self-Paced
• Paid Course

Marketing 303: Global Marketing

Explores how businesses research, enter, compete in, and expand across global markets using international marketing strategies.

• Study.com
• 11 hours 36 minutes
• Self-Paced
• Paid Course

International B2B (Business to Business) Marketing

610 ratings at Coursera

Learn how B2B marketing differs from B2C: buying center decision making, the 4W's approach, the B2B marketing mix, and cross-country, cross-industry growth.

• Coursera
• 3 weeks, 3 hours a week
• Self-Paced
• Paid Course

International Entertainment and Sports Marketing

500 ratings at Coursera

Learn what distinguishes sports and entertainment marketing — fan marketing, sponsorship, storytelling, product placement, viral campaigns — and apply cross-country and cross-industry innovation strategies to grow a business.

• Coursera
• 3 weeks, 4 hours a week
• Self-Paced
• Paid Course

国际营销（英文）

本课程是英语（国际贸易）专业的一门专业核心课程，授课过程为全英语教学，教学内容主要包括理解营销管理及获取营销洞见、了解消费者市场、品牌市场、价值市场以及整合营销方面。

• XuetangX
• Self-Paced
• Free Online Course

Marketing Internacional en Asia

197 ratings at Coursera

Fundamentos del marketing internacional aplicados a los mercados asiáticos, con énfasis en equilibrar estandarización cultural y adaptación local.

• Coursera
• 4 weeks, 3 hours a week
• Self-Paced
• Paid Course